Kairi Murakami ການອອກແບບໃໝ່ອັດຕະລັກສະນ໌ແບຣນ by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2021
Kairi Murakami ການອອກແບບໃໝ່ອັດຕະລັກສະນ໌ແບຣນ
Client: Iki Retreat Kairi Murakami
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
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About Kairi Murakami ການອອກແບບໃໝ່ອັດຕະລັກສະນ໌ແບຣນ
ໄກຣິ ມູຣະກາມິ ເປັນການອອກແບບໃໝ່ອັດຕະລັກສະນ໌ແບຣນທີ່ສ້າງຂຶ້ນສຳລັບໂຮງແຮມແຫ່ງໜຶ່ງຢູ່ເກາະອິກິ ໃນແຂວງນະງະຊະກິ ປະເທດຍີ່ປຸ່ນ. ສັນຍາລັກນີ້ອີງໃສ່ຕົວອັກສອນຄັນຈິ "Ichi" ເຊິ່ງມີຮູບຮ່າງເປັນເສັ້ນຂວາງເສັ້ນດຽວ ແລະປາກົດຢູ່ໃນຊື່ຂອງໂຮງແຮມ. ເສັ້ນດັ່ງກ່າວຍັງເຮັດໃຫ້ນຶກເຖິງທັດສະນະຂອງອ່າວຢູໂນໂມໂຕະ ເຊິ່ງເປັນທິວທັດທຳອິດທີ່ແຂກໄດ້ເຫັນເມື່ອມາຮອດ. ໂລໂກ້ປະກອບດ້ວຍເສັ້ນຊື່ ແລະວົງມົນ ສະແດງອອກເຖິງທິວທັດທີ່ມີພະລັງ ແລະໜ້າຈົດຈຳ. ໂຕນສີໃຊ້ການໄລ່ລະດັບເສີງທີ່ຊວນໃຫ້ນຶກເຖິງແສງອາທິດຕົກຍາມແລງ. ອັດຕະລັກສະນ໌ນີ້ຖືກນຳໄປໃຊ້ກັບປ້າຍໃນຫ້ອງໂຖງ, ນາມບັດ ແລະຫົວກະດາດຈົດໝາຍ ເພື່ອນຳສະເໜີໂຮງແຮມໃນຖານະບ້ານຫຼັງທີສອງ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Kairi Murakami ການອອກແບບໃໝ່ອັດຕະລັກສະນ໌ແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Kairi Murakami ການອອກແບບໃໝ່ອັດຕະລັກສະນ໌ແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Kairi Murakami ການອອກແບບໃໝ່ອັດຕະລັກສະນ໌ແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
- Dimensions & Packaging
- Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
- Tags
- Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
- Production Technology
- The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
- Design Challenge
- The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
- Inspiration
- I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home. - Project Duration
- Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
- Operation Flow
- The main concept of the brand is to design a landscape that would be our second home for the customers.
- Patents
- Copyrights Daisuke Kobayashi
- Team Members
- Creative Director & Designer Daisuke Kobayashi
- Image Credits
- Photo Daisuke Kobayashi
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