Oliveira Almeida ອັດຕະລັກສະນະຂອງແບຣນດ໌ by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2022
Oliveira Almeida ອັດຕະລັກສະນະຂອງແບຣນດ໌
by Ricardo Filipe Lopes da Silva
Client: Oliveira de Almeida Advogados
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #126100The Design
About Oliveira Almeida ອັດຕະລັກສະນະຂອງແບຣນດ໌
ການມີພາລະກິດໃນການປົກປ້ອງສິ່ງທີ່ຖືກຕ້ອງ ແລະ ການລວບລວມຫຼັກຖານທາງກົດໝາຍທີ່ມີຄຸນຄ່າເພື່ອນຳມາສູ່ການແກ້ໄຂທີ່ມີປະສິດທິພາບໃຫ້ກັບລູກຄ້ານັ້ນ ຮຽກຮ້ອງໃຫ້ມີລະບຽບວິໄນຂອງອົງກອນ ແລະ ຄວາມຍືດຫຍຸ່ນສູງ. ແບຣນດ໌ສະແດງໃຫ້ເຫັນຄວາມພະຍາຍາມເຫຼົ່ານີ້ຢ່າງລະອຽດ ແລະ ກ້າວໄປໄກກວ່າອັດຕະລັກສະນະທາງສາຍຕາ. ການປ່ຽນໂລໂກ້ໃຫ້ກາຍເປັນອຸປະກອນຫ້ອງການບໍ່ພຽງແຕ່ຈັດການເອກະສານເທົ່ານັ້ນ ແຕ່ຍັງຊ່ວຍໃຫ້ແບຣນດ໌ຕິດຢູ່ໃນຄວາມຊົງຈຳຂອງລູກຄ້າອີກດ້ວຍ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Oliveira Almeida ອັດຕະລັກສະນະຂອງແບຣນດ໌ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Oliveira Almeida ອັດຕະລັກສະນະຂອງແບຣນດ໌ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Oliveira Almeida ອັດຕະລັກສະນະຂອງແບຣນດ໌ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
- Dimensions & Packaging
- Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files. - Tags
- law, order, tradition, lawyers, law firm, brand, paper clip,
- Production Technology
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
- Design Challenge
- One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
- Research
- Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
- Inspiration
- The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
- Project Duration
- February 2020 to April 2020 in Curitiba, Brazil
- Operation Flow
- In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
- Image Credits
- Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.
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