Rock Language Fonts ຕົວອັກສອນ by Yilin Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2025
Rock Language Fonts ຕົວອັກສອນ
by Yilin Wang
Client: Communication University Zhejiang
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #126414The Design
About Rock Language Fonts ຕົວອັກສອນ
ຮັອກ ແລງກວັດ ຟອນ (Rock Language Fonts) ເປັນຕົວອັກສອນທີ່ອອກແບບໂດຍອີງໃສ່ພາບແກະສະຫຼັກຫີນຢູ່ພູເຮລານ. ການສຶກສາພາບແກະສະຫຼັກຫີນເຫຼົ່ານີ້ໄດ້ເປີດເຜີຍລວດລາຍທີ່ຄ້າຍຄືກັບຮູບຮ່າງຕົວອັກສອນສະໄໝໃໝ່. ຮູບຮ່າງເຫຼົ່ານີ້ໄດ້ຖືກປັບປຸງແລະລວມເຂົ້າກັນເປັນລະບົບຕົວພິມດຽວ. ຕົວອັກສອນນີ້ຍັງຄົງໄວ້ຊຶ່ງຮູບຊົງທຳມະຊາດແລະຄວາມບໍ່ສະໝໍ່າສະເໝີຂອງພາບແກະສະຫຼັກຕົ້ນສະບັບ ໃນຂະນະທີ່ຍັງອ່ານໄດ້ຊັດເຈນ. ຂະໜາດຂອງຕົວອັກສອນສາມາດປັບໄດ້ຕາມແຕ່ລະການນຳໃຊ້. ການອອກແບບນີ້ນຳສະເໜີສິລະປະການແກະສະຫຼັກຫີນບູຮານໃຫ້ເປັນພາສາພາບທີ່ຮ່ວມກັນ ພ້ອມທັງເຊື່ອມໂຍງສັນຍາລັກບູຮານເຂົ້າກັບການອອກແບບກຣາຟິກສະໄໝໃໝ່ ແລະສື່ຮ່ວມສະໄໝ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Rock Language Fonts ຕົວອັກສອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Rock Language Fonts ຕົວອັກສອນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Rock Language Fonts ຕົວອັກສອນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.
This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design. - Dimensions & Packaging
- The size of the system will also change according to the change of the use scenario
- Tags
- Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
- Production Technology
- Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
- Design Challenge
- In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
- Research
- Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
- Inspiration
- From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
- Project Duration
- The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
- Operation Flow
- This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
- Image Credits
- Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li
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