City Ambassadors School Typographic ຕົວຕົນຂອງຍີ່ຫໍ້ by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2022
City Ambassadors School Typographic ຕົວຕົນຂອງຍີ່ຫໍ້
Client: Tanya Dunaeva
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Typographic ຕົວຕົນຂອງຍີ່ຫໍ້
ເລື່ອງທີ່ຫນ້າສົນໃຈໄດ້ຖືກເຊື່ອງໄວ້ຢູ່ຫລັງທຸກໆເສັ້ນທາງຂອງຖະຫນົນເກົ່າແລະມັນເປັນໄປບໍ່ໄດ້ທີ່ຈະເຊື່ອມໂຍງເມືອງກັບຊຸດສັນຍາລັກຫນ້ອຍທີ່ສຸດຫນຶ່ງ. ໃນຂະນະທີ່ການສຶກສາໃນນະຄອນ, ອານາຄົດຂອງອານາຄົດໄດ້ຄົ້ນພົບມັນໃຫມ່, ຄືກັບນັກສຶກສາຄົ້ນພົບ primer ຢູ່ໂຮງຮຽນ. ສໍາລັບການກໍ່ສ້າງຕົວຕົນ, ການແກ້ໄຂການພິມຖືກເລືອກ, ອີງໃສ່ຫຼັກການຂອງ typographic eclecticism: ຕົວອັກສອນແຫ່ງຊາດເກົ່າ, ປະສົມກັບຕົວພິມຕົວຫຍໍ້ແລະຕົວອັກສອນທີ່ຮັບຮູ້ຂອງນັກສິລະປິນ avant-garde. ຮູບແບບສີແມ່ນ laconic - ສີແດງສົດໃສ.
The Recognition
About the A' Design Award ລະດັບເງິນ
City Ambassadors School Typographic ຕົວຕົນຂອງຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. City Ambassadors School Typographic ຕົວຕົນຂອງຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. City Ambassadors School Typographic ຕົວຕົນຂອງຍີ່ຫໍ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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