Doaba Dhaba ບັນຈຸພັນອາຫານແບບຍືນຍົງ by Akkshit Khattar

Doaba Dhaba ບັນຈຸພັນອາຫານແບບຍືນຍົງ by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ຜະລິດຕະພັນຍືນຍົງ, ໂຄງການ ແລະ ການອອກແບບສີຂຽວ Competition Category.

ທອງສຳລິດຜະລິດຕະພັນຍືນຍົງ· 2022

Doaba Dhaba ບັນຈຸພັນອາຫານແບບຍືນຍົງ

by Akkshit Khattar

A' Design Award ລະດັບທອງສຳລິດ Winner in ຜະລິດຕະພັນຍືນຍົງ Category

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The Design

About Doaba Dhaba ບັນຈຸພັນອາຫານແບບຍືນຍົງ

ໂດອາບາ ດາບາ ແມ່ນລະບົບບັນຈຸພັນອາຫານແບບຍືນຍົງທີ່ຖືກອອກແບບສຳລັບຄົວເຮືອນອອນລາຍ (cloud kitchen) ໃນປະເທດອິນເດຍ. ອາຫານຈານຫຼັກຖືກບັນຈຸໃນຫານດີ (handis) ຊຶ່ງເປັນໝໍ້ດິນຫນຽວທີ່ຖືກປັ້ນດ້ວຍມືໂດຍຊ່າງຝີມືທ້ອງຖິ່ນ, ປິດດ້ວຍຝາດິນຫນຽວ ແລະ ມີປ້າຍຊື່ຜູກຮອບຄໍໝໍ້. ເຂົ້າຈີ່ແປ້ນເຊັ່ນ ໂຣຕີ ແລະ ນານ ຖືກຫໍ່ດ້ວຍໃບກ້ວຍສົດທີ່ຕັດໃໝ່ ແລະ ຜູກດ້ວຍເສັ້ນດ້າຍປ່ານ. ຫຼັງຈາກນັ້ນ ທັງສອງລາຍການຖືກໃສ່ໄວ້ໃນຖົງທີ່ເຮັດຈາກເຈ້ຍຣີໄຊເຄີນ. ວັດສະດຸທັງໝົດສາມາດຍ່ອຍສະຫຼາຍໄດ້ຕາມທຳມະຊາດ ແລະ ຊ່ວຍທົດແທນພລາສຕິກແບບໃຊ້ຄັ້ງດຽວ. ການຈັດສົ່ງໃຊ້ພາຫະນະໄຟຟ້າເພື່ອຫຼຸດຜ່ອນຮອຍຕີນຄາບອນ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Doaba Dhaba ບັນຈຸພັນອາຫານແບບຍືນຍົງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Doaba Dhaba ບັນຈຸພັນອາຫານແບບຍືນຍົງ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Doaba Dhaba ບັນຈຸພັນອາຫານແບບຍືນຍົງ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology: Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.