Staom Jewelry ພາຍໃນຮ້ານອັນຍະມະນີ by Rong Zeng is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ທອງສຳລິດພາຍໃນ· 2022
Staom Jewelry ພາຍໃນຮ້ານອັນຍະມະນີ
by Rong Zeng
Client: Xad
A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #126531The Design
About Staom Jewelry ພາຍໃນຮ້ານອັນຍະມະນີ
ສະຕາອົມ ຈິວເວລີ ແມ່ນການອອກແບບພາຍໃນຮ້ານອັນຍະມະນີທີ່ມີເນື້ອທີ່ 200 ຕາລາງແມັດ ຄວາມສູງຂອງພື້ນເຮືອນປະມານ 3 ແມັດ. ການອອກແບບອີງໃສ່ແນວຄວາມຄິດທີ່ວ່າ ເພັດ ແລະ ຈັກກະວານ ຕ່າງກໍເປັນຕົວແທນຂອງຄວາມເປັນນິລັນດອນ. ຜູ້ມາຢ້ຽມຢາມຈະຕ້ອງຍ່າງຜ່ານທາງລະບຽງ, ທາງເຂົ້າຢູ່ປາຍທາງລະບຽງ ແລະ ບໍລິເວນທີ່ຕິດຕັ້ງກະຈົກ, ຕາມລຳດັບທີ່ສ້າງຄວາມຮູ້ສຶກຄືກັບການເດີນທາງຈາກໂລກສູ່ອະວະກາດ. ວັດສະດຸທີ່ນຳໃຊ້ ໄດ້ແກ່ ສະແຕນເລດຂັດເງົາຄືກະຈົກ, ຫີນອ່ອນສີດຳຂັດເງົາ, ສີສະເຕັນຄອນກຣີດແບບສິລະປະ ແລະ ສະແຕນເລດແຕ້ມລາຍ. ການສະທ້ອນຂອງກະຈົກ ແລະ ຮູບຊົງທີ່ບໍ່ສະໝໍ່າສະເໝີ ຊ່ວຍຫຼຸດຜ່ອນຄວາມຮູ້ສຶກຂອງການມີຝາຜະໜັງ ເຮັດໃຫ້ພື້ນທີ່ເບິ່ງຄືບໍ່ມີຂອບເຂດຈຳກັດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Staom Jewelry ພາຍໃນຮ້ານອັນຍະມະນີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Staom Jewelry ພາຍໃນຮ້ານອັນຍະມະນີ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Staom Jewelry ພາຍໃນຮ້ານອັນຍະມະນີ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space. - Dimensions & Packaging
- The project covers an area of 200 Square meters, with a floor height of about 3 meter.
- Tags
- Universe, Love, Jewelry, Retail, Narrative space
- Production Technology
- Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
- Design Challenge
- We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
- Research
- This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
- Inspiration
- The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless. - Project Duration
- The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
- Operation Flow
- Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
- Team Members
- Rong Zeng
- Image Credits
- Photographer: Shenghui
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