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The Phoenix ໂປສເตอร์ by Te-Sian Shih

The Phoenix ໂປສເตอร์ by Te-Sian Shih is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ເຫຼັກກຣາຟິກ· 2022

The Phoenix ໂປສເตอร์

by Te-Sian Shih

Client: Te-Sian Shih

A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category

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Verified Award Winner

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Colors

The Design

About The Phoenix ໂປສເตอร์

ໂປສເตอร์ Phoenix ແມ່ນຮູບພາບຫຼັກທີ່ຖືກສ້າງຂຶ້ນສຳລັບສະຖາບັນດົນຕີ ແລະ ເທດສະການດົນຕີໃນເມືອງໄທເປ. ພາບໃຈກາງປະສົມປະສານຄື້ນສຽງດົນຕີເຂົ້າກັບຮູບຊົງຂອງໄວໂອລິນ ສ້າງເປັນຮູບນົກຟີນິກທີ່ກຳລັງກາງປີກ. ຄື້ນສີສົ້ມຢູ່ຈຸດໃຈກາງຍັງສະທ້ອນເຖິງແປວໄຟ ເປັນຕົວແທນຄວາມພະຍາຍາມ ແລະ ຄວາມກະຕືລືລົ້ນຂອງນັກດົນຕີ ແລະ ພະນັກງານ. ພື້ນຫຼັງສີຟ້າເຂັ້ມຖືກສ້າງຂຶ້ນຈາກເສັ້ນໂຄ້ງທີ່ຄ້າຍຄື ທະເລ ແລະ ຄື້ນສຽງ. ໂປສເตอร์ນີ້ຖືກສ້າງຂຶ້ນທັງໝົດຈາກເສັ້ນທີ່ແຕ້ມດ້ວຍມື ໂດຍບໍ່ໃຊ້ຮູບຖ່າຍ, ໂດຍນຳໃຊ້ໂໝດປະສົມ (blend modes) ໃນໂປຣແກຣມແຕ່ງຮູບ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

The Phoenix ໂປສເตอร์ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. The Phoenix ໂປສເตอร์ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. The Phoenix ໂປສເตอร์ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
She designed this key visual poster for Taipei Music Academy and Festival combines the violin with the image of flame, the phoenix, and the sea and music's sonic (music waves). The poster makes people feel the smooth lines, the sea's feeling, sonic waves, and musicians' enthusiasm.
Dimensions & Packaging
18cm width x 0 cm dept x 24cm height
The lines should be thicker than 0.5 mm for printing, so she made each line in the poster thicker than 0.5 mm.
Tags
Visual design, poster design, layout design, key visual design, graphic design.
Production Technology
In adobe photoshop, the designer could choose a blend mode group.
She used lines to make two different shapes of images and combined them with adobe photoshop's multiply and color dodge to make the violin with phoenix's wings.
Besides, She made darken blue background with lines that look like waves.
Design Challenge
To create a poster without any real picture was a new challenge for 2021's poster design because, in 2020, the designer used the real violin's image to be the main character. This year she had to create the whole picture by herself.
Research
The trance-formations in eastern music performance are natural and flowing music style, floating clouds, and flowing water.
The shape in the background represents the feeling of flying in music and waves of music.

Besides, The center image combines music waves and a violin shape image, and it looks like a phoenix spreading its wings. The orange-colored waves in the center of the poster represent a flying phoenix. The phoenix represents hard work and the enthusiasm of musicians and all the staff.
Inspiration
The designer designed another key visual poster for Taipei Music Academy and Festival in 2020. She used the real violin's image to be Taipei Music Academy and Festival's main visual, so the team decided to use lines to communicate the abstract music feeling this year to separate the difference between 2020's key visual poster and 2021's poster.
Project Duration
The project started in September 2020 in Taipei and finished in December 2020 in Taipei, and it was exhibited in the United States in July 2021 due to Taipei's pandemic.
Operation Flow
When people look at the poster, they see the phoenix and violin combined image first.
When viewers follow the background's blue lines, their eyes will see the date, activity's name, and then sponsors' names on it.
Every image has logic to put in its place.
Patents
Copyrights belong to Te-Sian Shih, 2020.
Image Credits
Designer Te-Sian, Shih, phoenix, 2020.

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