Olympic Sun ປຶ້ມຮູບແຕ້ມ by Mostafa Abdelmawla is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບຄຳ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ຄຳກຣາຟິກ· 2022
Olympic Sun ປຶ້ມຮູບແຕ້ມ
Client: MO Studio
A' Design Award ລະດັບຄຳ Winner in ກຣາຟິກ Category
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The Design
About Olympic Sun ປຶ້ມຮູບແຕ້ມ
ປຶ້ມທີ່ສະແດງໃຫ້ເຫັນຢ່າງຄົບຖ້ວນກ່ຽວກັບການເດີນທາງໄປແຂ່ງຂັນກິລາໂອລິມປິກໃນໂຕກຽວ 2021. ບ່ອນທີ່ເດັກຊາຍຄົນໜຶ່ງ ແລະ ແມ່ຂອງລາວ, ໄປຢ້ຽມຢາມສະໜາມກິລາ ແລະຕົກຢູ່ໃນຄວາມຮັກກັບກິລາຫຼາກຫຼາຍຊະນິດທີ່ມັນສະເໜີໃຫ້ ແລະຖືກພັດໄປຈາກການສະແດງກິລາທີ່ເປັນແຮງບັນດານໃຈທັງໝົດ. ໃນຕອນທ້າຍຂອງເຫດການ, ລາວອອກຈາກຄວາມຊົງຈໍາທີ່ມີຄວາມສຸກແລະບົດຮຽນທີ່ຈະຊ່ວຍນໍາພາລາວໄປສູ່ອະນາຄົດທີ່ດີຂຶ້ນທີ່ເຕັມໄປດ້ວຍຜົນສໍາເລັດແລະເຮັດໃຫ້ລາວກ້າວໄປສູ່ຄວາມສໍາເລັດ. ປຶ້ມດັ່ງກ່າວມີບັນດານັກກິລາທີ່ໜ້າຈົດຈຳທີ່ສຸດໃນປະຫວັດສາດຂອງການແຂ່ງຂັນກິລາໂອລິມປິກ, ໂດຍນຳໃຊ້ຮູບແຕ້ມທີ່ສົດຊື່ນ ແລະ ເຄື່ອນໄຫວໃນແບບການໃສ່ສີທີ່ຫຼູຫຼາ ແລະ ເປັນຕາເຂົ້າໜົມ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Olympic Sun ປຶ້ມຮູບແຕ້ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Olympic Sun ປຶ້ມຮູບແຕ້ມ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Olympic Sun ປຶ້ມຮູບແຕ້ມ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A fully illustrated book about the Olympic Games in Tokyo, 2021. This book is featuring vibrant and dimensional illustrations, that focus on successive phases of movement of Olympic athletes showing excellence, persistence, and passion.
- Dimensions & Packaging
- The book is available in different sizes, but the standard version is Width 8.5" in x Height 8.5" in.
- Tags
- book, children's book, sports, olympics, swimming, football, running, soccer, tokyo, olympic games, illustration
- Production Technology
- Sketches were made using pencil, then scanned and illustrated using Adobe Illustrator.
- Design Challenge
- The creative challenge was to capture these inspirational moments of some of the best Olympic athletes achieving their goals in a visually interesting way, by using fresh drawing angles and different perspectives in the style of illustration, and focusing on the energetic movement of athletes, while applying that to the overall art direction with a vibrant gradient color palette.
- Research
- Since the illustrator was inspired by real iconic figures from the Olympic Games, qualitative research was conducted in the form of data collection about famous Olympians like Florence Griffith, Usain Bolt, and Farida Osman, to study the anatomy of their movements and try to commemorate some of their career highlights. Mood boards were then created to help tell the story guided by the script. The outcome was vivid illustrations powered by an energetic color palette and unique perspectives.
- Inspiration
- Inspired by real figures from the history of the Olympic Games. The illustrator tried to capture some of their iconic moments and inspirational techniques throughout their career in the Olympic Games, and show them as heroes as they are for the younger generations. They are all proof that strength comes from within and it conquers any obstacle, pain, and injustice.
- Project Duration
- The project started in September 2019 and finished in July 2020. The publishing date was pushed to July 2021 because of COVID-19 and the delay it caused to the Olympic games.
- Operation Flow
- The layout of the book is designed to be friendly and approachable to children, where most of the illustrations are connected throughout the pages, while others are spread on double folded pages, which makes the dynamic illustrations and vivid color palette even more engaging and encouraging more interaction with the story.
- Patents
- Copyrights belong to Mostafa Abdelmawla and Odetta A. Fraser.
- Image Credits
- Image #5: Author Odetta A. Fraser
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