Fantasy Factory ຮ້ານຂາຍຍ່ອຍ by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບຄຳ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ຄຳພາຍໃນ· 2022
Fantasy Factory ຮ້ານຂາຍຍ່ອຍ
by SIG Design
Client: Nayuki
A' Design Award ລະດັບຄຳ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #127744The Design
About Fantasy Factory ຮ້ານຂາຍຍ່ອຍ
ໂຮງງານ Fantasy ທີ່ມີການອົບຢູ່ໃນສະຖານທີ່ເປັນຈຸດຂາຍຫຼັກ, ປະສົມປະສານຊາ, ຂາຍຍ່ອຍ, ຂອງຂວັນ IP, ແລະຂະແຫນງການບາເພື່ອສ້າງເປັນຮ້ານໂຮງງານທີ່ມີປະໂຫຍດຫຼາຍ. ແນວຄວາມຄິດການອອກແບບ FTY ຖືກສະກັດຈາກໂຮງງານ. F ຫຍໍ້ມາຈາກ Fair. ສໍາລັບການໄຫຼເຂົ້າຂະຫນາດໃຫຍ່ຂອງປະຊາຊົນແລະປະເພດຜະລິດຕະພັນທີ່ອຸດົມສົມບູນ, ພື້ນທີ່ໄດ້ຖືກວາງແຜນໄວ້ໃນວິທີການຕະຫຼາດ. T ຫຍໍ້ມາຈາກ Time. ສີຂອງຮ້ານແມ່ນສະກັດມາຈາກການປ່ຽນສີຂອງທ້ອງຟ້າ, ຫມາຍເຖິງການປ່ຽນເວລາຂອງມື້. Y ຫມາຍເຖິງທ່ານ (ລູກຄ້າ). ທີ່ແຕກຕ່າງກັນເຈົ້າຢູ່ໃນກະຈົກແມ່ນຂະຫຍາຍໄປສູ່ອຸປະກອນການໂຕ້ຕອບຫຼາຍມິຕິລະດັບ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Fantasy Factory ຮ້ານຂາຍຍ່ອຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Fantasy Factory ຮ້ານຂາຍຍ່ອຍ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Fantasy Factory ຮ້ານຂາຍຍ່ອຍ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
- Dimensions & Packaging
- Project area is 1100m²
- Tags
- multifunctional space, factory store, retail, fair, baking
- Production Technology
- Many market research was carried out about target market and similar retail stores.
- Design Challenge
- a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model. - Research
- Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present. - Inspiration
- The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
- Project Duration
- The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
- Team Members
- Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee - Image Credits
- Image#1-Image#5 photographer: Nayuki, 2019
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