Auspicious Beast ลວດລາຍກຣາຟິກ by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2022
Auspicious Beast ลວດລາຍກຣາຟິກ
by Guangzhou Kemei Commodity Co., Ltd.
Client: Guangzhou Kemei Commodity Co., Ltd.
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #128175The Design
About Auspicious Beast ลວດລາຍກຣາຟິກ
ອາຈານປອດໄພ (Auspicious Beast) ເປັນຊຸດລວດລາຍກຣາຟິກທີ່ແຕ້ມດ້ວຍມືສຳລັບຜະລິດຕະພັນອຸປະໂພກບໍລິໂພກ. ຊຸດນີ້ນຳສະເໜີສັດມົງຄົນສີ່ຊະນິດຈາກປະເພນີຈີນ ໄດ້ແກ່ ປາຄາຣົບ, ນົກກະຮຽນ, ສິງໂຕ, ແລະ ຊິລິນ (kylin) ເຊິ່ງເປັນຕົວແທນຂອງໂຊກລາບ, ອາຍຸຍືນ, ຄວາມປອດໄພ, ແລະ ຄວາມໂຊກດີ. ແຕ່ລະລວດລາຍໄດ້ຜະສົມຜະສານລວດລາຍດັ້ງເດີມເຂົ້າກັບອົງປະກອບແບບທັນສະໄໝ. ສີສັນອັນອຸດົມສົມບູນທີ່ນຳມາຈາກສີຍ້ອມຂອງການແຕ້ມຮູບແບບດັ້ງເດີມຂອງຈີນໄດ້ສ້າງສັນຮູບພາບຂອງສັດແຕ່ລະຊະນິດ. ຕົວອັກສອນພູ່ກັນຈີນທີ່ຂຽນດ້ວຍນ້ຳໝຶກສີດຳຢ່າງມີພະລັງໄດ້ປະກອບຢູ່ຄຽງຄູ່ກັບລວດລາຍເຫຼົ່ານີ້. ຊຸດຜົນງານນີ້ມີຈຸດປະສົງເພື່ອຟື້ນຟູຄວາມສົນໃຈຕໍ່ວັດທະນະທຳດັ້ງເດີມຂອງຈີນ ແລະ ເພື່ອແບ່ງປັນຄວາມປາຖະໜາອັນດີງາມ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Auspicious Beast ลວດລາຍກຣາຟິກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Auspicious Beast ลວດລາຍກຣາຟິກ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Auspicious Beast ลວດລາຍກຣາຟິກ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
- Production Technology
- This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
- Design Challenge
- The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
- Research
- The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
- Inspiration
- The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
- Operation Flow
- In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.
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