Emotions ໂປສເຕີ by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2022
Emotions ໂປສເຕີ
by Rui Ma
Client: Rui Ma
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #129865The Design
About Emotions ໂປສເຕີ
ອາລົມຈະມີລັກສະນະແນວໃດໃນໂລກສາຍຕາ? ໂປສເຕີຊຸດນີ້ທີ່ມີຊື່ວ່າ Emotions ເປັນຕົວແທນສີ່ປະເພດທີ່ແຕກຕ່າງກັນຂອງອາລົມພື້ນຖານໃນຮູບແບບສາຍຕາ. 4 ອາລົມຄື ຄວາມສຸກ, ຄວາມໂກດ, ຄວາມໂສກເສົ້າ, ແລະຄວາມຢ້ານກົວ. ຜູ້ອອກແບບໄດ້ໃຊ້ພາສາທີ່ມີພາບໃນຍຸກສະໄໝລວມທັງຮູບແຕ້ມແບບບໍ່ມີຕົວຕົນ, ສີສັນສົດໃສ, ແລະການພິມແບບເຄື່ອນໄຫວເພື່ອສະແດງໃຫ້ເຫັນເຖິງຄວາມສຳພັນລະຫວ່າງອາລົມແລະການສະແດງອອກທາງໜ້າ. ໃນລະບົບການອອກແບບນີ້, ແຕ່ລະພາສາທີ່ສາຍຕາເຮັດວຽກເປັນການອອກແບບຂອງຕົນເອງ. ໃນເວລາດຽວກັນ, ການອອກແບບໂປສເຕີທັງຫມົດເຮັດວຽກເປັນລະບົບ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Emotions ໂປສເຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Emotions ໂປສເຕີ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Emotions ໂປສເຕີ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
- Dimensions & Packaging
- Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
- Tags
- Graphic Design, Illustration, Posters, Visual Communication
- Production Technology
- The posters were created and designed with Adobe Illustrator and Photoshop.
- Design Challenge
- Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
- Research
- The research of this project was based on information about the subject from the internet.
- Inspiration
- I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
- Project Duration
- 2021 Los Angeles
- Operation Flow
- This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
- Image Credits
- English font: Raoul Audouin & Velvetyne Type
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