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Oct Ohbay ລະບົບສັນຍານທາງຊອກຫາ by Updesign

Oct Ohbay ລະບົບສັນຍານທາງຊອກຫາ by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ເຫຼັກກຣາຟິກ· 2022

Oct Ohbay ລະບົບສັນຍານທາງຊອກຫາ

by Updesign

Client: OCT Group

A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category

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The Design

About Oct Ohbay ລະບົບສັນຍານທາງຊອກຫາ

ປະເທດຈີນ, ນະຄອນ Shenzhen, 95 ເປີເຊັນຂອງປະຊາກອນຂອງຕົນແມ່ນປະກອບດ້ວຍຜູ້ອົບພະຍົບທີ່ເຂົ້າມາໃນເຂດຊາຍຝັ່ງຍາວແລະແຄບນີ້ໃນໄລຍະ 30 ປີທີ່ຜ່ານມາ. ມັນຄ້າຍຄືກັນກັບນະຄອນນິວຢອກ, ແຕ່ການຂະຫຍາຍຕົວໄວຂອງມັນຫມາຍຄວາມວ່າຊີວິດແມ່ນຫຍຸ້ງຍາກທີ່ສຸດ. ເມືອງ​ທີ່​ມີ​ຄວາມ​ໄວ​ທີ່​ສຸດ​ໃນ​ໂລກ​ນີ້ ຕ້ອງ​ປະ​ຕິ​ບັດ​ມາດ​ຕະ​ການ​ຜ່ອນ​ຄາຍ​ຄວາມ​ບໍ່​ປອດ​ໄພ​ຂອງ​ຄົນ​ອົບ​ພະ​ຍົບ. ສວນສາທາລະນະໃນຕົວເມືອງໃນໂຄງການນີ້ແມ່ນສະຖານທີ່ທີ່ນິຍົມທີ່ສຸດສໍາລັບການພັກຜ່ອນທີ່ມີ shoreline ຍາວຂອງຕົນ. Pebbles ໄດ້ຖືກເລືອກເປັນຫົວຂໍ້ຂອງລະບົບປ້າຍຊື່ເນື່ອງຈາກວ່າມັນ resonates ກັບປະສົບການຊີວິດຂອງຜູ້ອົບພະຍົບແລະສະແດງໃຫ້ເຫັນຝ່າຍມະນຸດຂອງເມືອງ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Oct Ohbay ລະບົບສັນຍານທາງຊອກຫາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Oct Ohbay ລະບົບສັນຍານທາງຊອກຫາ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Oct Ohbay ລະບົບສັນຍານທາງຊອກຫາ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
Dimensions & Packaging
Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
Tags
Coastal, Signage, Park, Commercial, Hurricane, Waterfront
Production Technology
The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
Design Challenge
The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
Research
The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
Inspiration
The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
Project Duration
February 2020 Bao’an District, Shenzhen, Guangdong, China
Operation Flow
The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
Team Members
Zhang Yi(creative director)
Luo Xin (project manager)
Wen Yuehua(designer)
Image Credits
Updesign

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