Science is O2 ປຶ້ມແບບຮຽນໂຮງຮຽນ by Jaehun Kim

Science is O2 ປຶ້ມແບບຮຽນໂຮງຮຽນ by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບຄຳ in ການອອກແບບການສຶກສາ, ອຸປະກອນການສອນ ແລະ ເນື້ອຫາການຝຶກອົບຮົມ Competition Category.

ຄຳການສຶກສາ· 2022

Science is O2 ປຶ້ມແບບຮຽນໂຮງຮຽນ

by Jaehun Kim

Client: Visang

A' Design Award ລະດັບຄຳ Winner in ການສຶກສາ Category

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The Design

About Science is O2 ປຶ້ມແບບຮຽນໂຮງຮຽນ

Science is O2 ແມ່ນຊຸດປຶ້ມແບບຮຽນວິທະຍາສາດສຳລັບນັກຮຽນຊັ້ນປະຖົມ ມັດທະຍົມຕົ້ນ ແລະ ມັດທະຍົມປາຍ. ໜ້າປົກແຕ່ລະເຫຼັ້ມມີລະຫັດ QR ຮູບກະແຈ ທີ່ເຊື່ອມຕໍ່ໄປຫາຂໍ້ມູນປຶ້ມແບບຮຽນ ການໂປຣໂມຊັນ ແລະ ວິດີໂອວິທະຍາສາດ. ນອກຈາກນີ້ ຍັງມີລະຫັດ QR ວາງໄວ້ຂ້າງອົງປະກອບຫຼັກຢູ່ພາຍໃນປຶ້ມ ເພື່ອໃຫ້ເຂົ້າເຖິງວິດີໂອການທົດລອງ ແລະ ຄຳຖາມເສີມ. ການເຄືອບແບບດ້ານ ກຣາຟິກອີພັອກຊີ ແລະ ການເຄືອບເງົາ ສ້າງເອັບເຟັກທີ່ສົດໃສ ແບບເຄິ່ງສາມມິຕິ. ມຸມປຶ້ມຖືກເຮັດໃຫ້ມົນເພື່ອຄວາມປອດໄພໃນການຈັບຖື ແລະ ການເຊື່ອມຕໍ່ດິຈິຕອນຂະຫຍາຍການຮຽນຮູ້ໃຫ້ໄກກວ່າໜ້າເຈ້ຍທີ່ພິມອອກມາ.

The Recognition

About the A' Design Award ລະດັບຄຳ

Science is O2 ປຶ້ມແບບຮຽນໂຮງຮຽນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Science is O2 ປຶ້ມແບບຮຽນໂຮງຮຽນ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Science is O2 ປຶ້ມແບບຮຽນໂຮງຮຽນ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Dimensions & Packaging: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Tags: workbook, science, O2, QR Code
Production Technology: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Design Challenge: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Research: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiration: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Project Duration: Launched in Korea in September 2021
Operation Flow: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Team Members: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Image Credits: Visang Creative Design Lab, 20121