ຜົນງານ Baidu for the Elderly ແອັບພລິເຄຊັນມືຖື ໂດຍ Baidu Meux ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບເທັກໂນໂລຊີມືຖື, ແອັບພລິເຄຊັ່ນ ແລະ ຊອບແວ.
ທອງສຳລິດມືຖື· 2022
Baidu for the Elderly ແອັບພລິເຄຊັນມືຖື
ໂດຍ Baidu Meux
ລູກຄ້າ: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ມືຖື
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #133660ການອອກແບບ
ກ່ຽວກັບ Baidu for the Elderly ແອັບພລິເຄຊັນມືຖື
Baidu ສຳລັບຜູ້ສູງອາຍຸ ແມ່ນແອັບພລິເຄຊັນມືຖືທີ່ໃຫ້ບໍລິການເນື້ອຫາ ແລະ ການບໍລິການສຳລັບຜູ້ໃຊ້ທີ່ມີອາຍຸ. ແອັບພລິເຄຊັນນີ້ໃຊ້ລະບົບການອອກແບບທີ່ເປັນມິດກັບຜູ້ສູງອາຍຸ ດ້ວຍຕົວອັກສອນຂະໜາດໃຫຍ່ຂຶ້ນ, ຮູບແບບການສະແດງຜົນຂ່າວສານທີ່ເປັນເອກະພາບ, ພື້ນທີ່ສຳຜັດທີ່ຂະຫຍາຍໃຫຍ່ຂຶ້ນ ແລະ ການໃຊ້ຄຳສັບທີ່ງ່າຍດາຍ. ເນື້ອຫາທັງໝົດສາມາດອ່ານ ຫຼື ຟັງໄດ້. ວິດີໂອຕ່າງໆມີຄຳບັນຍາຍອັດສະລິຍະປະກອບ. ການຄົ້ນຫາດ້ວຍສຽງ ແລະ ຮູບພາບຊ່ວຍໃຫ້ຜູ້ໃຊ້ທີ່ມີອາຍຸສາມາດຄົ້ນຫາໄດ້ໂດຍການເວົ້າ ຫຼື ການຖ່າຍຮູບ. ລະບົບສັງເຄາະສຽງສາມາດໃຊ້ສຽງທີ່ບັນທຶກໄວ້ຂອງສະມາຊິກໃນຄອບຄົວເພື່ອອ່ານຂໍ້ຄວາມອອກສຽງໃຫ້ຟັງ. ແອັບພລິເຄຊັນນີ້ສາມາດໃຊ້ງານໄດ້ທັງໃນລະບົບ Android ແລະ iOS.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Baidu for the Elderly ແອັບພລິເຄຊັນມືຖື ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Baidu for the Elderly ແອັບພລິເຄຊັນມືຖື ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Baidu for the Elderly ແອັບພລິເຄຊັນມືຖື ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
- ແທັກ
- UX, the Elderly, Age-friendly, AI, Online Service
- ເຕັກໂນໂລຊີການຜະລິດ
- Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
- ການຄົ້ນຄວ້າ
- We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
- ແຮງບັນດານໃຈ
- The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
- ໄລຍະເວລາໂຄງການ
- The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
- ຂັ້ນຕອນການດຳເນີນງານ
- All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
- ສິດທິບັດ
- patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 - ສະມາຊິກທີມ
- Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
- ເຄຣດິດຮູບພາບ
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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