Dona Vitamina ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້ by Ruis Vargas is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2022
Dona Vitamina ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້
by Ruis Vargas
Client: Laika
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
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The Design
About Dona Vitamina ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້
Dona Vitamina ແມ່ນໂຄງການອັດຕະລັກຂອງຍີ່ຫໍ້ທີ່ສ້າງຂຶ້ນສຳລັບຍີ່ຫໍ້ນ້ຳໝາກໄມ້ທີ່ມີຢູ່ແລ້ວ. ໂລໂກໄທສະແດງໃຫ້ເຫັນຜູ້ຍິງຍຸກວິກຕໍເລຍຕາບໍ່ຕົງກຳລັງຈິບນ້ຳໝາກໄມ້, ເປັນຮູບພາບອາລົມຂັນຂອງຜູ້ຍິງທີ່ເປັນເຈົ້າຂອງຕົນເອງ. ເພື່ອຂະຫຍາຍແນວຄິດນັ້ນ, ຊຸດຮູບແຕ້ມຂອງຜູ້ຍິງຈາກຫຼາຍຊົນເຜົ່າໄດ້ຖືກແຕ້ມຂຶ້ນໃນຮູບແບບສະເຕັນຊິວ (stencil) ແລະຈັບຄູ່ກັບປະໂຫຍກສັ້ນໆທີ່ໜ້າຕະຫຼົກ. ຮູບແຕ້ມເຫຼົ່ານີ້ປະກົດຢູ່ໃນເມນູ, ບັນຈຸພັນ, ຖົງ, ບັດໄປສະນີ, ສະຕິກເກີ ແລະຝາຜະໜັງຂະໜາດໃຫຍ່ທີ່ເຮັດດ້ວຍມື. ວັດຖຸພິມສ່ວນໃຫຍ່ຖືກຜະລິດດ້ວຍການພິມອອບເຊັດ (offset) ໃນໂຕນສີ CMYK, ແລະຖົງໄດ້ຖືກພິມດ້ວຍວິທີຊິວສະກີນ (silkscreen).
The Recognition
About the A' Design Award ລະດັບເງິນ
Dona Vitamina ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Dona Vitamina ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Dona Vitamina ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
- Dimensions & Packaging
- Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
- Tags
- Branding, Logotype, Package, label, illustration
- Production Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
- Design Challenge
- The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
- Inspiration
- Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
- Project Duration
- The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
- Operation Flow
- The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
- Patents
- Laika
- Team Members
- Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
- Image Credits
- Photo by: Madelaine Seagram and Laika
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