Science as an Emotional Trend ໜ້າຈໍຕ້ອນຮັບ by Liubov Maximenkova

Science as an Emotional Trend ໜ້າຈໍຕ້ອນຮັບ by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບເທັກໂນໂລຊີມືຖື, ແອັບພລິເຄຊັ່ນ ແລະ ຊອບແວ Competition Category.

ທອງສຳລິດມືຖື· 2022

Science as an Emotional Trend ໜ້າຈໍຕ້ອນຮັບ

by Liubov Maximenkova

Client: Sber

A' Design Award ລະດັບທອງສຳລິດ Winner in ມືຖື Category

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The Design

About Science as an Emotional Trend ໜ້າຈໍຕ້ອນຮັບ

ວິທະຍາສາດໃນຖານະທ່າອ່ຽງທາງອາລົມ ເປັນຊຸດໜ້າຈໍຕ້ອນຮັບທີ່ສ້າງຂຶ້ນໃນປີ 2021 ສຳລັບແອັບພລິເຄຊັນມືຖື Sberbank Online. ຊຸດນີ້ອຸທິດໃຫ້ກັບປີແຫ່ງວິທະຍາສາດ ແລະ ເຕັກໂນໂລຊີໃນປະເທດຣັດເຊຍ. ມີສາມຫົວຂໍ້ລວມຢູ່ໃນນີ້: ໃຕ້ທະເລ, ຜ່ານກ້ອງຈຸລທັດ, ແລະ ເຄືອຂ່າຍປະສາດ. ໃຕ້ທະເລ ນຳສະເໜີພາບຖ່າຍທີ່ຖ່າຍໂດຍນັກຊີວະວິທະຍາທາງທະເລ. ຜ່ານກ້ອງຈຸລທັດ ສະແດງໃຫ້ເຫັນວັດຖຸທີ່ຄຸ້ນເຄີຍທີ່ຖືກບັນທຶກດ້ວຍການຖ່າຍພາບແບບຈຸລະພາກ ແລະ ມະຫາພາກ. ເຄືອຂ່າຍປະສາດ ສະແດງໃຫ້ເຫັນພາບທີ່ສ້າງຂຶ້ນໂດຍປັນຍາປະດິດ. ຈຸດປະສົງແມ່ນເພື່ອຮວມເອົາອາລົມເຂົ້າກັບຄວາມຮູ້.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Science as an Emotional Trend ໜ້າຈໍຕ້ອນຮັບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Science as an Emotional Trend ໜ້າຈໍຕ້ອນຮັບ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Science as an Emotional Trend ໜ້າຈໍຕ້ອນຮັບ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.