SP Saffron Grotesk Type Specimen by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2022
SP Saffron Grotesk Type Specimen
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
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- Verified Award Winner
- Verify Award Status for #135663
The Design
About SP Saffron Grotesk Type Specimen
Saffron ເປັນເຄື່ອງພິມແບບ neo-grotesque sans-serif ທີ່ທັນສະໄຫມທີ່ມີຄວາມຄົມຊັດທາງດ້ານເລຂາຄະນິດທີ່ແຂງແຮງ, ແຕ້ມຮູບກ່ຽວກັບຄວາມງາມແລະມາດຕະຖານຕົວພິມຂອງສະວິດສະວິດທີ່ທັນສະໄຫມ. ທ່າທາງເປີດກ້ວາງທີ່ໂດດເດັ່ນໄດ້ຖືກອອກແບບເພື່ອໃຫ້ຄວາມສອດຄ່ອງທາງດ້ານສາຍຕາທີ່ຖືກຕ້ອງສໍາລັບການສ້າງຍີ່ຫໍ້ ແລະການສື່ສານ. ຕົວອັກສອນທີ່ແທ້ຈິງ ແລະຕົ້ນສະບັບນີ້ສະແດງເຖິງຄວາມງາມໃນຍຸກສະໄໝທີ່ປ່ຽນແປງໄປ. ຕົວ ຢ່າງ ໄດ້ ຖືກ ແບ່ງ ອອກ ເປັນ ພາກ ສ່ວນ, ມີ ໂປ ສ ເຕີ binder ວົງ ພາຍ ໃນ ຊອງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
SP Saffron Grotesk Type Specimen ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. SP Saffron Grotesk Type Specimen ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. SP Saffron Grotesk Type Specimen ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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