Pentaheal Clinic Rebranding ອັດຕະລັກສະນະຂອງແບຣນ by Pentaheal and Eidetic is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2022
Pentaheal Clinic Rebranding ອັດຕະລັກສະນະຂອງແບຣນ
Client: Eidetic Marketing
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #135773The Design
About Pentaheal Clinic Rebranding ອັດຕະລັກສະນະຂອງແບຣນ
ການສ້າງແບຣນໃໝ່ໃຫ້ກັບຄລີນິກ Pentaheal ແມ່ນອັດຕະລັກສະນະຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບຄລີນິກການແພດເກົາຫຼີທີ່ຊ່ຽວຊານດ້ານການແພດເຊີງໜ້າທີ່ (Functional Medicine). ຮູບແບບຫຼັກຂອງອັດຕະລັກສະນະນີ້ແມ່ນການຂະຫຍາຍອອກ. ສັນຍາລັກທາງການແພດທີ່ເປັນສາກົນຄືເຄື່ອງໝາຍໄມ້ກາງເຂນຖືກນຳໃຊ້ເປັນພາສາພາບທີ່ຮຽບງ່າຍເພື່ອໃຫ້ຄົນເຈັບຈາກຫຼາຍປະເທດສາມາດຮັບຮູ້ໄດ້. ສັນຍາລັກນີ້ໄດ້ປະສົມປະສານໄມ້ກາງເຂນເຂົ້າກັບຕົວອັກສອນ P ແລະ H ຊຶ່ງເປັນຕົວອັກສອນຫຍໍ້ຂອງຊື່ຄລີນິກ. ແກນຂອງສັນຍາລັກຂະຫຍາຍອອກໄປທັງສອງທິດທາງ ເຮັດໃຫ້ເຄື່ອງໝາຍນີ້ສາມາດນຳໄປໃຊ້ກັບອຸປະກອນຕ່າງໆທີ່ມີຮູບຮ່າງແລະຂະໜາດຫຼາກຫຼາຍໄດ້ຢ່າງເໝາະສົມ. ປ້າຍສັນຍານໄດ້ຖືກອອກແບບສຳລັບແຕ່ລະຊັ້ນຂອງຄລີນິກທີ່ຕັ້ງຢູ່ໃນນະຄອນໂຊລ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Pentaheal Clinic Rebranding ອັດຕະລັກສະນະຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Pentaheal Clinic Rebranding ອັດຕະລັກສະນະຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Pentaheal Clinic Rebranding ອັດຕະລັກສະນະຂອງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Dimensions & Packaging
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Tags
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- Production Technology
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Design Challenge
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Research
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Inspiration
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Project Duration
- The project started in July 2021 and finished in December 2021 in Seoul.
- Operation Flow
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Team Members
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
