Free อัตลักษณ์ตราสินค้า by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2022
Free อัตลักษณ์ตราสินค้า
by Fengnan Lin
Client: Free
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #135862The Design
About Free อัตลักษณ์ตราสินค้า
Free ແມ່ນອັດຕະລັກສະນ໌ຕາສິນຄ້າທີ່ຖືກສ້າງຂຶ້ນສຳລັບແບຣນຜ້າອະນາໄມ. ໂລໂກ້ຖືກອອກແບບໃໝ່ໃຫ້ມີຄວາມສົດຊື່ນຂຶ້ນ ໂດຍຕົວອັກສອນ F ຖືກຍົກສູງຂຶ້ນເລັກນ້ອຍ ເຊິ່ງສື່ເຖິງທັດສະນະຄະຕິແບບໜຸ່ມສາວແລະມີຄວາມມຸ່ງມາດປາຖະໜາ. ຮູບຊົງຂອງຕົວອັກສອນ e ທັງສອງໂຕຖືກອອກແບບໃຫ້ເປັນເສັ້ນແປງທີ່ຕໍ່ເນື່ອງກັນເປັນເສັ້ນດຽວ ແລະເຊື່ອມຕໍ່ກັນ. ຄູ່ຂອງຕົວອັກສອນທີ່ເຊື່ອມຕໍ່ກັນນີ້ຖືກແຍກອອກຈາກໂລໂກ້ ແລະນຳໄປໃຊ້ເປັນກຣາຟິກເສີມ, ນຳໃຊ້ໃນນາມບັດ, ປ້າຍຊື່, ຖົງເອກະສານ, ກ່ອງພັດສະດຸດ່ວນ ແລະຖົງຜ້າໃບ. ເສັ້ນທີ່ມີພະລັງນີ້ສະແດງອອກເຖິງຄວາມອິດສະຫຼະແລະການສະແດງອອກເຊິ່ງຕົວຕົນ. ລະບົບຂໍ້ກຳນົດດ້ານພາບໄດ້ຮັກສາຄວາມສອດຄ່ອງແລະຄວາມສາມາດຂະຫຍາຍໄດ້ຂອງອັດຕະລັກສະນ໌ນີ້ໃນທຸກຊ່ອງທາງທັງອອນລາຍແລະອອບລາຍ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Free อัตลักษณ์ตราสินค้า ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Free อัตลักษณ์ตราสินค้า ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Free อัตลักษณ์ตราสินค้า ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
- Dimensions & Packaging
- Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm - Tags
- Brand visual upgrade, Sanitary napkins, GEN Z,
- Production Technology
- Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
- Design Challenge
- Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
- Research
- We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
- Inspiration
- For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels. - Project Duration
- Guangzhou,Guangdong Province,China,July 6,2021
- Operation Flow
- The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
- Team Members
- Fengnan Lin
Yingqiang Zhang
Xiaofang Teng
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