Vessi Animation ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບຮູບເງົາ, ວິດີໂອ ແລະ ແອນິເມຊັ່ນ Competition Category.
ເງິນຮູບເງົາ· 2022
Vessi Animation ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ
Client: Morgan Studio
A' Design Award ລະດັບເງິນ Winner in ຮູບເງົາ Category
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- Verified Award Winner
- Verify Award Status for #136048
The Design
About Vessi Animation ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ
Vessi Animation ແມ່ນພາບເຄື່ອນໄຫວສົ່ງເສີມການຂາຍທີ່ສ້າງຂຶ້ນສຳລັບເກີບບູດ. ພາບເຄື່ອນໄຫວນີ້ນຳສະເໜີຜະລິດຕະພັນຜ່ານອົງປະກອບທາງສາຍຕາທຳມະຊາດທີ່ເຊື່ອມໂຍງເກີບເຂົ້າກັບວິຖີຊີວິດຂອງລູກຄ້າ. ນ້ຳກ່ຽວຂ້ອງກັບຄຸນສົມບັດຂອງເກີບບູດ, ໃນຂະນະທີ່ເມກສະແດງເຖິງຄວາມເບົາບາງ. ເກີບບູດໄດ້ຖືກສ້າງແບບຈຳລອງດ້ວຍເຕັກນິກຜິວແຂງ (hard surface) ໃນ 3ds Max, ໂດຍໃຊ້ຮູບຖ່າຍເປັນເອກະສານອ້າງອີງ, ແລະ ໄດ້ນຳໃຊ້ໂຄງສ້າງໜັງ (leather textures). ການເຣັນເດີ (rendering) ໄດ້ດຳເນີນການດ້ວຍ Redshift ແລະ ການຈຳລອງດ້ວຍ Houdini. ພາບເຄື່ອນໄຫວນີ້ໄດ້ຖືກນຳໃຊ້ໃນເວັບໄຊທ໌ຜະລິດຕະພັນ ແລະ ໃນສື່ສັງຄົມອອນລາຍ, ໂດຍບໍ່ມີຂໍ້ຄວາມອະທິບາຍ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Vessi Animation ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Vessi Animation ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Vessi Animation ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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