Stories of Communication ການອອກແບບອັດຕະລັກຂອງແບຣນ by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2022
Stories of Communication ການອອກແບບອັດຕະລັກຂອງແບຣນ
by Mengyi Xie
Client: School of Communication, East China Normal University
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #136234The Design
About Stories of Communication ການອອກແບບອັດຕະລັກຂອງແບຣນ
ເລື່ອງລາວແຫ່ງການສື່ສານ (Stories of Communication) ເປັນການອອກແບບອັດຕະລັກທາງພາບທີ່ສ້າງຂຶ້ນເພື່ອສະເຫລີມສະຫລອງວັນຄົບຮອບ 15 ປີຂອງໂຮງຮຽນການສື່ສານແຫ່ງມະຫາວິທະຍາໄລ. ໂລໂກ້ຫລັກເປັນຮູບພາບເລຂາຄະນິດທີ່ອີງໃສ່ຕົວເລກ 15. ຈາກໂລໂກ້ຫລັກນີ້, ໄດ້ມີການພັດທະນາຊຸດໂລໂກ້ຍ່ອຍຈຳນວນ 100 ໂລໂກ້. ໂລໂກ້ຍ່ອຍແຕ່ລະອັນນຳສະເໜີເລື່ອງລາວ, ການປະດິດຄິດຄົ້ນ ຫລື ການລິເລີ່ມໜຶ່ງຢ່າງຈາກປະຫວັດສາດຂອງການສື່ສານ, ນັບແຕ່ເຊືອກຜູກປົມທີ່ໃຊ້ໃນຍຸກກ່ອນປະຫວັດສາດ ຈົນເຖິງໜັງສືພິມສະບັບທຳອິດ ແລະ ອິນເຕີເນັດ. ໂດຍຖືກຈັດຮຽງຕາມລຳດັບເວລາ, ໂລໂກ້ຍ່ອຍເຫລົ່ານີ້ຖືກນຳໄປໃຊ້ໃນປ້າຍໂຄສະນາ, ບັດເຊີນ, ໃບປິວ, ການສະແດງໃນສະຖານທີ່ ແລະ ຂອງທີ່ລະນຶກຕ່າງໆ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Stories of Communication ການອອກແບບອັດຕະລັກຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Stories of Communication ການອອກແບບອັດຕະລັກຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Stories of Communication ການອອກແບບອັດຕະລັກຂອງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
- Team Members
- Mengyi Xie
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