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Using Stuff ໂປສເຕີ by Juyoung Hwang

Using Stuff ໂປສເຕີ by Juyoung Hwang is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ທອງສຳລິດກຣາຟິກ· 2022

Using Stuff ໂປສເຕີ

by Juyoung Hwang

Client: JIMMYnYOM

A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category

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The Design

About Using Stuff ໂປສເຕີ

ໂຄງ​ການ​ການ​ນໍາ​ໃຊ້ Stuff ໄດ້ reconstructed ໂປ​ສ​ເຕີ​ຮູບ​ເງົາ​ໂດຍ​ນໍາ​ໃຊ້​ປະ​ເພດ​ຕ່າງໆ​ຂອງ​ວັດ​ຖຸ​. ວຽກງານສິລະປະໄດ້ຮັບການດົນໃຈຈາກຮູບແບບຕົ້ນສະບັບແລະຫນ້າທີ່ຂອງວັດຖຸເຊັ່ນດຽວກັນກັບລາຍເຊັນຂອງຮູບເງົາແຕ່ລະຄົນ. ວັດ​ຖຸ​ທີ່​ໃຊ້​ແມ່ນ​ເຮັດ​ດ້ວຍ​ງ່າຍ​ທີ່​ຈະ​ຊອກ​ຫາ​ໄດ້​ທຸກ​ເວ​ລາ, ທຸກ​ແຫ່ງ​ຫົນ. ຫົວຂໍ້ຂອງໂຄງການກວມເອົາບັນຫາສັງຄົມທີ່ກໍາລັງເປັນຄໍາຖາມ (ສົງຄາມລັດເຊຍ - ອູແກຣນ, Covid-19, ແລະອື່ນໆ). ມັນຖືກອອກແບບມາເພື່ອໃຫ້ຜູ້ຊົມສາມາດເຂົ້າເຖິງໄດ້ງ່າຍໂດຍການເຊື່ອມໂຍງກັບຮູບເງົາທີ່ມີຊື່ສຽງເຊັ່ນ James Bond. ແຕ່ລະວຽກແມ່ນປະກອບດ້ວຍສີສັນສົດໃສ ແລະພື້ນຫຼັງທີ່ລຽບງ່າຍ, ເຮັດໃຫ້ຜູ້ຊົມສາມາດສຸມໃສ່ເລື່ອງໄດ້ຫຼາຍຂຶ້ນ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Using Stuff ໂປສເຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Using Stuff ໂປສເຕີ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Using Stuff ໂປສເຕີ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The "Using Stuff" project reconstructed a movie poster, using various shapes and silhouettes of objects. When he made these posters, he parodied movies, using small objects around people's daily lives. Via these posters, people were made to think through current problematic issues (the Russian-Ukraine war, Covid, etc.) or to have fun by combining the existing movie signatures. This project is inspired by the action that comes from the intrinsic form and a function of an object. Vivid colors and simple backgrounds have been applied to these artworks to have the viewers focus on the story of the themes and the contents.
Dimensions & Packaging
A2-420*594(mm), 32bit, 300dpi(Digital printing), 72dpi(web)
Tags
Poster, Illust, Digitalprinting, Visual, communication
Production Technology
First, draw a picture and place an object on top. And then take a picture of the set work. Finally,the footage is corrected with a design tool(photoshop,Illustrator) and digitally optimized.
Design Challenge
The important factors that they always worry about are understanding and memory. The goal is to make a variety of issues easy to understand and remember for a long time. A good metaphor becomes a story, and people remember it. And the designer wants to spread it and have a positive impact in such a direction.
Research
Everyday, this guy watches problems and incidents happening on YouTube. And he thinks about the essence of human beings that people have had for a long time. From there, he looks for the ways to have the viewers remind themselves of the recurring problems, so that they wouldn't forget them. That's the "Story". Through the story, people find the connection between each element and do not forget it. Even if people don't remember, these designs will remind them of the relevant event again.
Inspiration
By directly using objects, their size and original functions become accessible. The project creates a situation that contrasts with the characteristics of the object. Through artworks, Juyoung Hwang tries to show different perspectives on the functions of the objects. Then, he finds a way to link the objects with recent social issues, related contents, or others. When the sketch is completed, the final visualization is done so that users can be impressed and understand easily.
Project Duration
"Using Stuff" project started in March 2016 in Incheon and still ongoing. Project was exhibited in Yeonsu-gu, Incheon in March 2017 and Jung-gu, Incheon in July 2020.
Operation Flow
These artworks can be optimized for the web and be accessible for anyone in SNS. Especially, the artworks are expected to communicate with people as NFTs. A digital exhibition can be held if the artworks are collected to a certain level. In addition, offline exhibitions are possible, showing various potentials through the project.
Image Credits
Image #01 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #02 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #03 : Designer Juyoung Hwang (Designer), R_Alien bond, 2016.
Image #04 : Designer Juyoung Hwang (Designer), B_Mobbydick, 2020.
Image #05 : Designer Juyoung Hwang (Designer), X_Star wars, 2022.

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