ຜົນງານ Rely on Hydrogen ເອກະລັກອົງກອນ ໂດຍ Guangzhou Cheung Ying Design Co. Ltd. ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2022
Rely on Hydrogen ເອກະລັກອົງກອນ
ໂດຍ Guangzhou Cheung Ying Design Co. Ltd.
ລູກຄ້າ: Guangzhou Cheung Ying Design Co., Ltd.
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #137134ການອອກແບບ
ກ່ຽວກັບ Rely on Hydrogen ເອກະລັກອົງກອນ
ຂໍ້ຄວາມປື້ມ: Rely on Hydrogen ແມ່ນເອກະລັກອົງກອນທີ່ຖືກສ້າງຂຶ້ນສຳລັບບໍລິສັດທີ່ພັດທະນາຜະລິດຕະພັນດູແລສຸຂະພາບນ້ຳໄຮໂດຣເຈນ. ໂລໂກ້ຖືກສ້າງຂຶ້ນຈາກຕົວອັກສອນຈີນ, ໄດ້ຮັບແຮງບັນດານໃຈຈາກເສັ້ນວົງຈອນຂອງຜະລິດຕະພັນ ແລະ ຈາກຮູບພາບເລກກ້ວາງ (hexagram) ຂອງນ້ຳຕາມແບບດັ້ງເດີມຂອງຈີນ. ຄວາມໜາຂອງຕົວອັກສອນ ແລະ ຄວາມອຽງຂອງເສັ້ນຂີດຖືກປັບໃຫ້ເປັນເອກະພາບ, ເພື່ອໃຫ້ຮູບຊົງຄົງຄວາມຊັດເຈນ ແລະ ສົມດຸນ. ເສັ້ນອຽງ ແລະ ມູມມົນຊ່ວຍໃຫ້ເອກະລັກນີ້ມີລັກສະນະສະຫງົບ ແລະ ທັນສະໄໝ. ສີເທົາເຂັ້ມ ແລະ ສີເຫຼືອງສົດເປັນສີຫຼັກ. ເອກະລັກນີ້ຖືກອອກແບບໃນຮູບແບບເວັກເຕີ (vector) ເພື່ອນຳໃຊ້ກັບການພິມ, ສື່ດິຈິຕອນ ແລະ ພື້ນທີ່ພາຍໃນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Rely on Hydrogen ເອກະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Rely on Hydrogen ເອກະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Rely on Hydrogen ເອກະລັກອົງກອນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- ແທັກ
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- ເຕັກໂນໂລຊີການຜະລິດ
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
- ການຄົ້ນຄວ້າ
- The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
- ແຮງບັນດານໃຈ
- Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
- ໄລຍະເວລາໂຄງການ
- The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
- ຂັ້ນຕອນການດຳເນີນງານ
- The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
- ສະມາຊິກທີມ
- Creative Director: Zhiji Dong
Designer: Lu Gu
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
