Can You See the Music ຕົວຕົນແບບເຄື່ອນໄຫວ by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2022
Can You See the Music ຕົວຕົນແບບເຄື່ອນໄຫວ
Client: Franz Liszt Chamber Orchestra
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
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The Design
About Can You See the Music ຕົວຕົນແບບເຄື່ອນໄຫວ
ຜົນງານທີ່ສ້າງຂື້ນສຳລັບວົງດົນຕີ Franz Liszt Chamber Orchestra ແມ່ນເອກະລັກຂອງຍີ່ຫໍ້ທີ່ຂັບເຄື່ອນດ້ວຍດົນຕີເພື່ອແນໃສ່ຟື້ນຟູຮູບຊົງຂອງວົງດົນຕີ. ຜູ້ສ້າງຂອງມັນໄດ້ປະດິດພາສາດົນຕີທີ່ເປັນທາງເລືອກ, ໂດຍທີ່ melody ໃດສາມາດເບິ່ງເຫັນໄດ້ພາຍໃນຊຸດຂອງຄໍາແນະນໍາທີ່ກໍານົດໄວ້. ຕົວຕົນອະນຸຍາດໃຫ້ສະມາຊິກແຕ່ລະຄົນຂອງວົງດົນຕີສ້າງໂລໂກ້ຂອງຕົນເອງ, ກ່ຽວຂ້ອງກັບຊິ້ນສ່ວນທີ່ເຂົາເຈົ້າມັກຂອງ repertoire. ຍິ່ງໄປກວ່ານັ້ນ, ເນື່ອງຈາກຄໍາຮ້ອງສະຫມັກອອກແບບໂລໂກ້ທີ່ພັດທະນາເອງ, ເຖິງແມ່ນວ່າຜູ້ຊົມສາມາດກາຍເປັນສ່ວນຫນຶ່ງທີ່ຫ້າວຫັນຂອງຂະບວນການຕໍ່ອາຍຸຕົວຕົນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Can You See the Music ຕົວຕົນແບບເຄື່ອນໄຫວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Can You See the Music ຕົວຕົນແບບເຄື່ອນໄຫວ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Can You See the Music ຕົວຕົນແບບເຄື່ອນໄຫວ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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