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Carbon Research ອັດຕະລັກສະນະຍີ່ຫໍ້ by Sxdesign

Carbon Research ອັດຕະລັກສະນະຍີ່ຫໍ້ by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ທອງສຳລິດກຣາຟິກ· 2022

Carbon Research ອັດຕະລັກສະນະຍີ່ຫໍ້

by Sxdesign

Client: Carbon Research

A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category

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The Design

About Carbon Research ອັດຕະລັກສະນະຍີ່ຫໍ້

Carbon Research ແມ່ນອັດຕະລັກສະນະຍີ່ຫໍ້ທີ່ຖືກສ້າງຂຶ້ນສຳລັບວາລະສານທາງວິຊາການທີ່ກໍ່ຕັ້ງຂຶ້ນພາຍໃຕ້ບໍລິບົດຂອງຄວາມເປັນກາງທາງຄາບອນ. ໂລໂກ້ໄດ້ນຳເອົາພາບຂອງໂລກມາປະສົມປະສານກັບໂຄງສ້າງອະຕອມຂອງທາດຄາບອນ ເພື່ອສະແດງອອກເຖິງການປົກປັກຮັກສາສິ່ງແວດລ້ອມ. ການເຊື່ອມຕໍ່ຂອງເສັ້ນສາຍໄດ້ຫຼອມລວມເອົາເສັ້ນຂະໜານຂອງໂລກເຂົ້າກັບເສັ້ນທາງໂຄຈອນຂອງອິເລັກຕຣອນ ເຊິ່ງສະທ້ອນເຖິງແນວຄິດທີ່ເປີດກວ້າງ ແລະ ການສື່ສານທີ່ກວ້າງໄກຂຶ້ນ. ໂຄງສ້າງທີ່ສົມມາດ ແລະ ອ້ອມຮອບກັນ ສະທ້ອນເຖິງຄວາມສາມັກຄີຂອງຊຸມຊົນທາງວິຊາການ. ໂລໂກ້ທີ່ປະສົມປະສານກັນນີ້ຖືກນຳໄປພິມໃສ່ໜ້າປົກວາລະສານ ແລະ ສື່ອື່ນໆ ໂດຍຍັງສາມາດອ່ານໄດ້ຢ່າງຊັດເຈນເຖິງແມ່ນວ່າຈະມີຂະໜາດນ້ອຍສຸດພຽງ 20 x 5 ມິນລີແມັດ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Carbon Research ອັດຕະລັກສະນະຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Carbon Research ອັດຕະລັກສະນະຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Carbon Research ອັດຕະລັກສະນະຍີ່ຫໍ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging
The combine logo can be print on the minimal size at 20mm x 5mm.
Tags
graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology
It can be printed on magazine covers or other products.
Design Challenge
In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research
Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration
Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration
The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow
The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents
Sxdesign
Team Members
Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits
Sxdesign

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