BTY Brand Identity ໂລໂກ້ ແລະ ການນຳໃຊ້ by Etude Digital is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2022
BTY Brand Identity ໂລໂກ້ ແລະ ການນຳໃຊ້
Client: BTY Group
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #138763The Design
About BTY Brand Identity ໂລໂກ້ ແລະ ການນຳໃຊ້
ອັດຕະລັກ BTY ແມ່ນໂປຣແກຣມໂລໂກ້ ແລະ ການນຳໃຊ້ທີ່ຖືກສ້າງຂຶ້ນສຳລັບກຸ່ມບໍລິສັດ BTY. ເຄື່ອງໝາຍໂລໂກ້ແມ່ນການຕີຄວາມໝາຍທາງການວິເຄາະ ແລະ ຄະນິດສາດຂອງໂມເມັນທີ່ໃບເຮືອເຈນນາເກີ (gennaker) ຖືກປົດປ່ອຍອອກ. ການອອກແບບຍັງອ້າງອີງເຖິງການປ່ຽນແປງທີ່ໃບເຮືອເຈນນາເກີໄດ້ນຳມາສູ່ການແລ່ນເຮືອແຂ່ງ. ເຄື່ອງໝາຍນີ້ສະແດງເຖິງອະນາຄົດທີ່ມະນຸດເປັນຜູ້ນຳພາເທັກໂນໂລຊີ. ຮູບແຕ້ມດ້ວຍດິນສໍຫຼາຍກວ່າ 300 ຮູບໄດ້ຖືກສ້າງຂຶ້ນກ່ອນທີ່ຈະນຳໄປປັບປຸງໃນສື່ດິຈິຕອນ ຈົນກວ່າຈະໄດ້ຮູບຮ່າງເລຂາຄະນິດຕາມທີ່ຕ້ອງການ. ສີດຳແມ່ນສີຫຼັກ ໂດຍມີສີສົດໃສເປັນສີສະໜັບສະໜູນ. ຮູບແບບສີດຳ-ຂາວເຮັດໃຫ້ສາມາດພິມຊ້ຳໄດ້ຢ່າງງ່າຍດາຍເທິງວັດສະດຸຫຼາກຫຼາຍຊະນິດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
BTY Brand Identity ໂລໂກ້ ແລະ ການນຳໃຊ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. BTY Brand Identity ໂລໂກ້ ແລະ ການນຳໃຊ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. BTY Brand Identity ໂລໂກ້ ແລະ ການນຳໃຊ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around. - Dimensions & Packaging
- A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
- Tags
- logo, brand identity, logomark, symbol, graphics, layout
- Production Technology
- Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
- Design Challenge
- We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
- Research
- In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:
The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:
Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:
Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:
Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity. - Inspiration
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around. - Project Duration
- On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents. - Operation Flow
- By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
- Patents
- © Etude.Digital, 2022
- Team Members
- Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer
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