ຜົນງານ Naturally Fluid อัตลักษณ์ตราสินค้า ໂດຍ Centrick ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2022
Naturally Fluid อัตลักษณ์ตราสินค้า
ໂດຍ Centrick
ລູກຄ້າ: Centrick Marketing Solutions LLP
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #139075ການອອກແບບ
ກ່ຽວກັບ Naturally Fluid อัตลักษณ์ตราสินค้า
Naturally Fluid ແມ່ນອັດຕະລັກສະນ໌ຕາສິນຄ້າທີ່ຖືກສ້າງຂຶ້ນສໍາລັບງານມະຫກໍາຮູບເງົານານາຊາດກ່ຽວກັບທໍາມະຊາດ. ອັດຕະລັກສະນ໌ນີ້ນໍາໃຊ້ພາສາການອອກແບບແບບໄຫຼລື່ນທີ່ສາມາດນໍາສະເໜີແກ່ນສາລະຂອງງານມະຫກໍາຮ່ວມກັນ ຫຼື ໂດດເດັ່ນແຕ່ລະແກ່ນສາລະໄດ້ໂດຍສ່ວນຕົວ. ທຸກອົງປະກອບຖືກແຕ້ມແລະແຕ້ມສີດ້ວຍມືໂດຍໃຊ້ສີນ້ໍາ, ຈາກນັ້ນຖືກແປງເປັນດີຈິຕອນແລະປະສົມປະສານກັນເພື່ອໃຫ້ຄ້າຍຄືກັບຄໍລາຈຂອງທໍາມະຊາດ. ຕົວອັກສອນແບບເຮຂາຄະນິດຊານ-ເຊີຣິບ (geometric sans-serif) ໄດ້ຖືກນໍາໃຊ້ຄຽງຄູ່ກັບພາບປະກອບແບບດິບ. ເຄື່ອງໝາຍຕາສິນຄ້າແລະເຄື່ອງໝາຍຄໍາ (word marks) ຊ່ວຍສະໜັບສະໜູນການຈົດຈໍາ. ລະບົບນີ້ຖືກອອກແບບໂດຍເນັ້ນດີຈິຕອນເປັນອັນດັບໜຶ່ງ ເພື່ອໃຫ້ສາມາດສະແດງຜົນໄດ້ດີໃນອຸປະກອນມືຖືແລະສື່ສັງຄົມອອນລາຍ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Naturally Fluid อัตลักษณ์ตราสินค้า ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Naturally Fluid อัตลักษณ์ตราสินค้า ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Naturally Fluid อัตลักษณ์ตราสินค้า ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
- ແທັກ
- brand identity, branding, communication, dynamic identity, fluid design system, visual language
- ເຕັກໂນໂລຊີການຜະລິດ
- To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
- ການຄົ້ນຄວ້າ
- The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
- ແຮງບັນດານໃຈ
- For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
- ໄລຍະເວລາໂຄງການ
- October 2021 to 30 December 2021, started in Mumbai and aired across the world.
- ຂັ້ນຕອນການດຳເນີນງານ
- The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
- ສະມາຊິກທີມ
- Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
