Abstract Illustrations ຊຸດການອອກແບບຍີ່ຫໍ້ຮູບພາບທີ່ບໍ່ມີຕົວຕົນ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2022
Abstract Illustrations ຊຸດການອອກແບບຍີ່ຫໍ້ຮູບພາບທີ່ບໍ່ມີຕົວຕົນ
Client: TELS Group
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #139164The Design
About Abstract Illustrations ຊຸດການອອກແບບຍີ່ຫໍ້ຮູບພາບທີ່ບໍ່ມີຕົວຕົນ
ແຮງບັນດານໃຈໃນການສ້າງຮູບແຕ້ມທີ່ເປັນເອກະລັກສໍາລັບຊຸດຍີ່ຫໍ້ປະຈໍາປີແມ່ນການຊອກຫາແບບບໍ່ມີຕົວຕົນໃນໄລຍະຍາວ. ພວກເຮົາໄດ້ສ້າງ 10 ອົງປະກອບທີ່ເປັນທາງການທີ່ແຕກຕ່າງກັນກັບເສັ້ນ impetuous ແບບເຄື່ອນໄຫວໃນ palettes ກົງກັນຂ້າມ. ຄວາມແຕກຕ່າງທີ່ ສຳ ຄັນຂອງໂຄງການແມ່ນການສ້າງຮູບແຕ້ມແນວຄວາມຄິດຍີ່ຫໍ້ ສຳ ລັບຜະລິດຕະພັນໂຄສະນາທັງ ໝົດ. ຮູບແຕ້ມທັງໝົດແມ່ນແຕ້ມດ້ວຍມືໃນເຕັກນິກ gouache. ອົງປະກອບທີ່ເປັນທາງການທີ່ມີສີສັນໃນແບບຮູບແຂບນ້ອຍທີ່ສຸດຈະຊ່ວຍໃຫ້ຜະລິດຕະພັນໂດດເດັ່ນຈາກຕົວຢ່າງການແຂ່ງຂັນອື່ນໆ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Abstract Illustrations ຊຸດການອອກແບບຍີ່ຫໍ້ຮູບພາບທີ່ບໍ່ມີຕົວຕົນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Abstract Illustrations ຊຸດການອອກແບບຍີ່ຫໍ້ຮູບພາບທີ່ບໍ່ມີຕົວຕົນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Abstract Illustrations ຊຸດການອອກແບບຍີ່ຫໍ້ຮູບພາບທີ່ບໍ່ມີຕົວຕົນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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