ຜົນງານ Craftal ບໍລິການສະໝັກສະມາຊິກເຄື່ອງໃຊ້ໂຕະອາຫານ ໂດຍ Culture Generation Japan ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບມໍລະດົກວັດທະນະທຳ ແລະ ອຸດສາຫະກຳວັດທະນະທຳ.
ທອງສຳລິດມໍລະດົກວັດທະນະທຳ· 2022
Craftal ບໍລິການສະໝັກສະມາຊິກເຄື່ອງໃຊ້ໂຕະອາຫານ
ລູກຄ້າ: Craftal
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ມໍລະດົກວັດທະນະທຳ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #139328ການອອກແບບ
ກ່ຽວກັບ Craftal ບໍລິການສະໝັກສະມາຊິກເຄື່ອງໃຊ້ໂຕະອາຫານ
Craftal ແມ່ນບໍລິການສະໝັກສະມາຊິກທີ່ໃຫ້ບໍລິການເຄື່ອງໃຊ້ໂຕະອາຫານຫັດຖະກຳຍີ່ປຸ່ນແກ່ຮ້ານອາຫານ ແລະ ຄົວເຮືອນ. ຜູ້ໃຊ້ສາມາດເລືອກສິນຄ້າ 30 ຊິ້ນຈາກຫໍວາງສະແດງທີ່ມີຢູ່ຈິງ ຫຼື ຈາກແຄຕາລັອກອອນລາຍ, ໂດຍມີພະນັກງານຄັດສັນຄອຍໃຫ້ຄຳແນະນຳໃນການເລືອກ. ຫຼັງຈາກນັ້ນ, ເຄື່ອງໃຊ້ໂຕະອາຫານຈະຖືກຈັດສົ່ງໃຫ້ທົດລອງໃຊ້ເປັນໄລຍະເວລາສາມເດືອນ. ເມື່ອຄົບກຳນົດສາມເດືອນ, ຜູ້ໃຊ້ສາມາດແລກປ່ຽນ ຫຼື ສົ່ງເຄື່ອງໃຊ້ດັ່ງກ່າວກັບຄືນໄດ້. ສິນຄ້າທີ່ຖືກສົ່ງກັບຄືນຈະໄດ້ຮັບການບຳລຸງຮັກສາຢູ່ສູນກະຈາຍສິນຄ້າ ກ່ອນທີ່ຈະຖືກສົ່ງໄປໃຫ້ຜູ້ໃຊ້ຄົນອື່ນຕໍ່ໄປ. ບໍລິການນີ້ເປັນຕົວເຊື່ອມໂຍງລະຫວ່າງຊ່າງຝີມືກັບຜູ້ທີ່ນຳໃຊ້ຜົນງານຂອງເຂົາເຈົ້າ, ເຮັດໃຫ້ຄຳຄິດເຫັນຈາກຜູ້ໃຊ້ໂດຍກົງສາມາດເປັນແນວທາງໃນການພັດທະນາຜະລິດຕະພັນຕໍ່ໄປໄດ້.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Craftal ບໍລິການສະໝັກສະມາຊິກເຄື່ອງໃຊ້ໂຕະອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Craftal ບໍລິການສະໝັກສະມາຊິກເຄື່ອງໃຊ້ໂຕະອາຫານ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Craftal ບໍລິການສະໝັກສະມາຊິກເຄື່ອງໃຊ້ໂຕະອາຫານ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
- ແທັກ
- Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
- ເຕັກໂນໂລຊີການຜະລິດ
- Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
- ການຄົ້ນຄວ້າ
- We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).
Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development. - ແຮງບັນດານໃຈ
- The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems. - ໄລຍະເວລາໂຄງການ
- The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection. - ຂັ້ນຕອນການດຳເນີນງານ
- 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant. - ສະມາຊິກທີມ
- Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
