Multivision Porsche Shanghai ຜົນງານສິລະປະຖ່າຍພາບ by Florian W. Mueller

Multivision Porsche Shanghai ຜົນງານສິລະປະຖ່າຍພາບ by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບການຖ່າຍຮູບ ແລະ ການຕັດຕໍ່ຮູບ Competition Category.

ເງິນການຖ່າຍຮູບ· 2022

Multivision Porsche Shanghai ຜົນງານສິລະປະຖ່າຍພາບ

by Florian W. Mueller

Client: Porsche China

A' Design Award ລະດັບເງິນ Winner in ການຖ່າຍຮູບ Category

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Colors

The Design

About Multivision Porsche Shanghai ຜົນງານສິລະປະຖ່າຍພາບ

Multivision Porsche Shanghai ແມ່ນຊຸດຜົນງານສິລະປະຖ່າຍພາບທີ່ສ້າງຂຶ້ນສຳລັບ Porsche China. ແຕ່ລະຮູບໄດ້ລວມສາມພາບຖ່າຍເຂົ້າໄວ້ໃນກອບດຽວຜ່ານການເປີດໜ້າກ້ອງຫຼາຍຄັ້ງ (multiple exposure). ຊຸດຜົນງານນີ້ສະແດງໃຫ້ເຫັນຫຼາຍໃບໜ້າຂອງນະຄອນຊຽງໄຮ້, ນັບແຕ່ຍ່ານທ້ອງຖິ່ນຈີນແບບດັ້ງເດີມ ແລະ ສະຖາປັດຕະຍະກຳຂອງເຂດສຳປະທານຝຣັ່ງເກົ່າ (Former French Concession) ໄປຈົນເຖິງອາຄານແກ້ວ ແລະ ເຫຼັກກ້າສະໄໝໃໝ່. ລົດສະປອດຄັນໜຶ່ງປະກົດຢູ່ໃນທຸກໆຮູບ ແລະ ຍັງຄົງສາມາດຮັບຮູ້ໄດ້ຢ່າງຊັດເຈນເຖິງແມ່ນຈະມີສະພາບແວດລ້ອມທີ່ຊ້ອນກັນຫຼາຍຊັ້ນ. ຮູບພາບເຫຼົ່ານີ້ຖືກສ້າງຂຶ້ນດ້ວຍການຖ່າຍພາບແບບດິຈິຕອລ ແລະ ຖືກຜະລິດເປັນພາບພິມສິລະປະຊັ້ນສູງ (fine-art prints) ທີ່ຕິດຢູ່ເທິງແຜ່ນອາລູມິນຽມຄອມໂພສິດ ໃນຮຸ່ນຈຳກັດຈຳນວນ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Multivision Porsche Shanghai ຜົນງານສິລະປະຖ່າຍພາບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Multivision Porsche Shanghai ຜົນງານສິລະປະຖ່າຍພາບ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Multivision Porsche Shanghai ຜົນງານສິລະປະຖ່າຍພາບ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy