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Kanji Posters ໂປສເຕີ by Alice Xi Zong

Kanji Posters ໂປສເຕີ by Alice Xi Zong is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ເງິນກຣາຟິກ· 2022

Kanji Posters ໂປສເຕີ

by Alice Xi Zong

Client: Alice Zong Design

A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category

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Verified Award Winner

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Colors

The Design

About Kanji Posters ໂປສເຕີ

ຮູບຮ່າງຂອງ Kanji ແລະເສັ້ນເລືອດຕັນໃນສະແດງເຖິງສະຖານະເບື້ອງຕົ້ນແລະການມີຢູ່ອັນເປັນນິດຂອງສິ່ງອ້ອມຂ້າງ. ແຮງບັນດານໃຈໂດຍການແຕ້ມຮູບອັກສອນຈີນ, ການສຶກສາແນວຄວາມຄິດຂອງບໍລິບົດ, ການຜະສົມຂອງຮູບແບບ, ແລະຄວາມສົນໃຈທາງດ້ານວັດທະນະທໍາ, ຈິດໃຈລວມຂອງຊ່ອງຫວ່າງລະຫວ່າງຮູບຮ່າງທີ່ມອບໃຫ້ໂດຍເສັ້ນສະແດງເຖິງຄວາມສະຫງ່າງາມທີ່ງົດງາມ ແລະມີຄວາມໝາຍທາງວັດທະນະທໍາອັນຟຸ່ມເຟືອຍຂອງການຂຽນຕົວຂຽນຈີນ. ໂປສເຕີແຕ່ລະອັນແມ່ນສ້າງຂຶ້ນຈາກການຜະສົມຜະສານຂອງອົງປະກອບຂອງຈີນແບບດັ້ງເດີມ, ນໍາເອົາແຮງບັນດານໃຈທັງຫມົດມາຮ່ວມກັນແລະສ້າງຄວາມປະທັບໃຈແບບຈີນທີ່ມີຄວາມອ່ອນໂຍນ, ເປັນເອກະລັກ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Kanji Posters ໂປສເຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Kanji Posters ໂປສເຕີ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Kanji Posters ໂປສເຕີ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Kanji strokes represent an initial state and an infinite existence of our surroundings. Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Dimensions & Packaging
Width 10-inch x Height 10-inch posters
Tags
Typography, Poster Design, Illustration, Graphic design, Chinese Elements
Production Technology
After researching for the traditional Chinese elements, the designer translated and wrote the digital Kanji strokes in Adobe Illustrator, then created the layout which combine the Kanji strokes with the photography backgrounds in Adobe Photoshop & Adobe Lightroom CC.
Design Challenge
The challenge of this project is to keep the authenticity of the traditional Chinese calligraphy, Kanji strokes, and the visually pleasing modern design layout composition. To have a better understanding of the balance of both traditional & modern visual styles, the designer interviewed most of the calligraphers, collected their opinions and suggestions after several draft options, and finally came up with the best solution that could blend both styles well and show in the poster design.
Research
The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Calligraphy and Kanji strokes.
Inspiration
Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Project Duration
The project was started in Nov 2021 in the U.S. and finished in Feb 2022.
Operation Flow
With the design concepts in mind, and with the translated calligraphy art Kanji strokes in photoshop, an experimental poster layout composition set started to developed, where each poster is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China to be applied throughout the entire brand visual materials and communication.
Patents
Alice Xi Zong
Team Members
Alice Xi Zong
Image Credits
Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2022

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