Half Production ຕົວຕົນຂອງຍີ່ຫໍ້ by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2022
Half Production ຕົວຕົນຂອງຍີ່ຫໍ້
Client: Creator Design Studio
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #140291The Design
About Half Production ຕົວຕົນຂອງຍີ່ຫໍ້
ການຜະລິດເຄິ່ງແມ່ນສະຕູດິໂອຖ່າຍຮູບແລະວິດີໂອ. ຄວາມສົມດູນລະຫວ່າງແສງສະຫວ່າງແລະເງົາແມ່ນສິ່ງທີ່ພວກເຂົາຊອກຫາຢູ່ສະເຫມີ. ໃນຂະນະດຽວກັນ, ນີ້ຍັງ coincides ກັບປັດຊະຍາຂອງຊີວິດຂອງເຂົາເຈົ້າ. ການເຂົ້າໃຈຄວາມສົມດູນລະຫວ່າງເຄິ່ງຫນຶ່ງແລະເຕັມແມ່ນຄືກັນກັບການຖ່ອມຕົວແລະຮັກສາການຮຽນຮູ້, ຄວາມສົມດຸນລະຫວ່າງຫນ້າທີ່ແລະຄວາມຄິດສ້າງສັນ. ໂລໂກ້ໄດ້ຮັບການດົນໃຈຈາກການປະຕິບັດຂອງການຖອກນ້ໍາ. ເມື່ອແກ້ວເຕັມ, ບໍ່ມີພື້ນທີ່ສໍາລັບການປັບປຸງ. ການກະທໍາຂອງການຖອກນ້ໍາເບິ່ງຄືວ່າເປັນສິ່ງທີ່ພວກເຮົາກໍາລັງຊອກຫາ. ຈົ່ງຖ່ອມຕົວແລະສືບຕໍ່ຮຽນຮູ້.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Half Production ຕົວຕົນຂອງຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Half Production ຕົວຕົນຂອງຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Half Production ຕົວຕົນຂອງຍີ່ຫໍ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.
Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form. - Tags
- Branding, Graphic Design, Visual Identity
- Production Technology
- Visual Identity Design.
- Design Challenge
- The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
- Research
- Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
- Inspiration
- Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.
The logo is inspired by the action of pouring the water. - Project Duration
- The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
- Operation Flow
- Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
- Patents
- Copyrights belong to Creator Design Studio, 2021-2022.
- Team Members
- Chin Hock Cong
- Image Credits
- Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021
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