Joy of Playing ອັດຕະລັກຂອງແບຣນ by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2022
Joy of Playing ອັດຕະລັກຂອງແບຣນ
by Squared
Client: Balin
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #140424The Design
About Joy of Playing ອັດຕະລັກຂອງແບຣນ
Joy of Playing ແມ່ນອັດຕະລັກຂອງແບຣນທີ່ສ້າງຂຶ້ນສຳລັບ Balin, ບໍລິສັດທີ່ຜະລິດຂອງຫຼິ້ນສຳລັບເດັກນ້ອຍ. ອັດຕະລັກນີ້ຄອບຄຸມໂລໂກ້, ອົງປະກອບຂອງແບຣນ, ບັນຈຸພັນ ພ້ອມທັງສີສັນແລະຮູບຊົງຂອງຂອງຫຼິ້ນແລະຕົວລະຄອນຕ່າງໆ. ພາສາທາງສາຍຕາເປັນແບບມິນິມອລ ໂດຍໃຊ້ຮູບຊົງທີ່ງ່າຍດາຍ, ໂຕນສີທີ່ຈຳກັດ ແລະ ພາບປະກອບແບບສີນ້ຳ. ຕົວລະຄອນຂອງຫຼິ້ນແຕ່ລະໂຕມີຊື່ ແລະ ເລື່ອງລາວຂອງຕົນເອງ ເຊິ່ງຊ່ວຍໃຫ້ເດັກນ້ອຍເກີດຄວາມຜູກພັນທາງອາລົມ. ວັດສະດຸທີ່ຄັດເລືອກໃຊ້ ປະກອບມີໄມ້, ໄມ້ອັດ, ເຈ້ຍ, ຝ້າຍອິນຊີ ແລະ ສີທີ່ເຮັດຈາກນ້ຳແລະພືດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Joy of Playing ອັດຕະລັກຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Joy of Playing ອັດຕະລັກຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Joy of Playing ອັດຕະລັກຂອງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Balin is a brand offering beautifully crafted toys that educate, inspire and delight.
We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children. - Tags
- branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
- Production Technology
- All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
- Design Challenge
- The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
- Research
- The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
- Inspiration
- Balin is a brand with purpose.
Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.
They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations. - Project Duration
- The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
- Operation Flow
- All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
- Team Members
- Creative Director - Yana Okoliyska
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