Enable Change ອັດຕະລັກສະນະຂອງແບຣນ by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2022
Enable Change ອັດຕະລັກສະນະຂອງແບຣນ
by Squared
Client: Isabelle Laporte
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #140542The Design
About Enable Change ອັດຕະລັກສະນະຂອງແບຣນ
Enable Change ແມ່ນອັດຕະລັກສະນະຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບຜູ້ຊ່ຽວຊານທີ່ເຮັດວຽກໃນດ້ານການບໍລິຫານການປ່ຽນແປງ. ອັດຕະລັກສະນະນີ້ນຳໃຊ້ແນວທາງແບບມິນິມອລ, ການປະສົມຕົວອັກສອນທີ່ໂດດເດັ່ນ ແລະ ສີສັນທີ່ສົດໃສພຽງສີດຽວ. ສັນຍາລັກໂລໂກ້ໄດ້ນຳເອົາຕົວອັກສອນຫຍໍ້ I ແລະ L ມາປະສົມກັບສັນຍາລັກແຫ່ງນິລັນດອນ, ເປັນຕົວແທນຂອງການຮ່ວມກັນ. ຮູບແບບຕົວອັກສອນຖືກຄັດເລືອກເພື່ອສະທ້ອນເຖິງການປ່ຽນແປງ, ດ້ວຍຮູບຊົງທີ່ມີການວິວັດທະນາການ ແລະ ການປ່ຽນຜ່ານແບບຄ່ອງໂຕລະຫວ່າງເສັ້ນໜາ ແລະ ເສັ້ນບາງ. ໂຕນສີຖືກຫຼຸດຜ່ອນລົງ ແລະ ຮູບແບບກຣາຟິກເປັນແບບແປນທຽບ. ການອອກແບບ ແລະ ການພັດທະນາໃຊ້ເວລາປະມານສອງເດືອນໃນປີ 2021.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Enable Change ອັດຕະລັກສະນະຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Enable Change ອັດຕະລັກສະນະຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Enable Change ອັດຕະລັກສະນະຂອງແບຣນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion. - Tags
- branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Production Technology
- We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
- Design Challenge
- What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
- Research
- The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
- Inspiration
- Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
- Project Duration
- The design and development of this brand identity took around 2 months in 2021.
- Operation Flow
- The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
- Team Members
- Creative Director - Yana Okoliyska
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