Biblioteche di Roma ອັດຕະລັກແບຣນ by Ragu Communication is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບຄຳ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ຄຳກຣາຟິກ· 2022
Biblioteche di Roma ອັດຕະລັກແບຣນ
Client: Sistema Biblioteche di Roma
A' Design Award ລະດັບຄຳ Winner in ກຣາຟິກ Category
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- Verified Award Winner
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The Design
About Biblioteche di Roma ອັດຕະລັກແບຣນ
Biblioteche di Roma ແມ່ນອັດຕະລັກແບຣນທີ່ສ້າງຂຶ້ນສຳລັບເຄືອຂ່າຍຫໍສະໝຸດສາທາລະນະຂອງນະຄອນໂຣມ. ອັດຕະລັກນີ້ເປັນການສະເຫຼີມສະຫຼອງຄົບຮອບ 25 ປີຂອງລະບົບຫໍສະໝຸດ ແລະ ມີຈຸດປະສົງເພື່ອສະແດງອອກເຖິງນະວັດຕະກຳ ແລະ ການເຂົ້າເຖິງໄດ້. ໂລໂກ້ດັ້ງເດີມສະແດງພາບປຶ້ມທີ່ປິດຢູ່ ວາງນອນຢູ່ຂ້າງດຽວ. ສັນຍາລັກໃໝ່ສະແດງພາບປຶ້ມທີ່ເປີດຢູ່ ເຊິ່ງສາມາດອ່ານໄດ້ວ່າເປັນຕົວອັກສອນທຳອິດຂອງຊື່ນຳອີກ. ເຄື່ອງໝາຍກຣາຟິກນີ້ມີຄວາມສະອາດ ແລະ ຮຽບງ່າຍ. ອັດຕະລັກນີ້ຖືກນຳໃຊ້ໃນລະບົບເຄື່ອງຂຽນ, ຈຸດສຳຜັດດິຈິຕອລ, ການໂຄສະນາ, ສື່ກາງແຈ້ງ ແລະ ປ້າຍສັນຍາລັກຕ່າງໆ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Biblioteche di Roma ອັດຕະລັກແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Biblioteche di Roma ອັດຕະລັກແບຣນ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Biblioteche di Roma ອັດຕະລັກແບຣນ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Team Members
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Image Credits
- Ragu Communication
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