Designthinkers ສື່ກອງປະຊຸມ by Liying Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2023
Designthinkers ສື່ກອງປະຊຸມ
by Liying Wang
Client: Academy of Art University
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #141209The Design
About Designthinkers ສື່ກອງປະຊຸມ
ຈຸດປະສົງແມ່ນການສ້າງສັນສື່ກອງປະຊຸມທີ່ລະອຽດອ່ອນເຊິ່ງສອດຄ່ອງກັບຫົວຂໍ້ປະຈຳປີ. ໂລກຂອງການອອກແບບມັກຄ້າຍຄືທາງຫົວງໜ່ຽວ, ບ່ອນທີ່ນັກອອກແບບສຳຫຼວດເສັ້ນທາງທີ່ສັບສົນ, ພົບກັບເສັ້ນທາງທີ່ຜິດພາດ, ຜົນສະຫຼຸບທີ່ບໍ່ຄາດຄິດ, ແລະອານາເຂດທີ່ບໍ່ເຄີຍສຳຫຼວດມາກ່ອນ. Liying Wang ພະຍາຍາມນຳໃຊ້ທາງຫົວງໜ່ຽວເປັນສັນຍາລັກທີ່ສະແດງເຖິງຄວາມສັບສົນຂອງການເດີນທາງດ້ານການອອກແບບ. ຜ່ານວິທີການນີ້, ຂະບວນການອອກແບບແລະການສ້າງສັນທີ່ສັບສົນໄດ້ຖືກຈິນຕະນາການ, ໂດຍມີຈຸດປະສົງເພື່ອກະຕຸ້ນຄວາມຮູ້ສຶກທີ່ຄ້າຍຄືກັນພາຍໃນຜູ້ຊົມ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Designthinkers ສື່ກອງປະຊຸມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Designthinkers ສື່ກອງປະຊຸມ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Designthinkers ສື່ກອງປະຊຸມ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
- Dimensions & Packaging
- Poster: 18 in x 24 in, Program: 13 in x 19 in
- Tags
- Conference Materials, Visual Communication, Poster, Program, Website, conference signage
- Production Technology
- Adobe Photoshop, Adobe Illustrator, Adobe InDesign
- Design Challenge
- How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
- Research
- Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
- Inspiration
- Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
- Project Duration
- The project started in September 2018 and finished in December 2018 in San Francisco.
- Operation Flow
- Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
- Image Credits
- Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang
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