Gensyn Intellectual Property ການອອກແບບໂລໂກ້ by Gu Jin is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2023
Gensyn Intellectual Property ການອອກແບບໂລໂກ້
by Gu Jin
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
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The Design
About Gensyn Intellectual Property ການອອກແບບໂລໂກ້
Gensyn Intellectual Property ແມ່ນໂລໂກ້ທີ່ສ້າງຂຶ້ນສຳລັບບໍລິສັດທີ່ປຶກສາດ້ານຊັບສິນທາງປັນຍາ. ເຄື່ອງໝາຍນີ້ຖືກພັດທະນາຂຶ້ນແບບນາມມະທຳຈາກຕົວອັກສອນ G ເຊິ່ງເປັນຕົວອັກສອນທຳອິດຂອງຊື່ບໍລິສັດ. ຮູບແບບປະກອບດ້ວຍເຄື່ອງໝາຍວົງຢືມດ່ຽວແບບນາມມະທຳດ້ານຊ້າຍ ແລະ ດ້ານຂວາ ເຊິ່ງສື່ເຖິງການສື່ສານ ແລະ ການປຶກສາຫາລືທີ່ຊັດເຈນລະຫວ່າງບໍລິສັດ ແລະ ລູກຄ້າ. ຮູບຊົງໂດຍລວມຍັງເຮັດໃຫ້ນຶກເຖິງໂລ່ ເຊິ່ງສະແດງເຖິງການປົກປ້ອງຊັບສິນທາງປັນຍາ. ເສັ້ນຂອບນອກແມ່ນອີງຕາມຮູບແບບຂອງກາປະທັບຈີນແບບດັ້ງເດີມ. ສີຟ້າຖືກນຳໃຊ້ເພື່ອສື່ເຖິງການພັດທະນາທີ່ໝັ້ນຄົງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Gensyn Intellectual Property ການອອກແບບໂລໂກ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Gensyn Intellectual Property ການອອກແບບໂລໂກ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Gensyn Intellectual Property ການອອກແບບໂລໂກ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
- Tags
- Logo, Brand, Visual, Gensyn
- Design Challenge
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
- Research
- We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
- Inspiration
- Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
- Project Duration
- It took one month to complete the design in Beijing, China
- Operation Flow
- LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
- Team Members
- Gu Jin
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