ຜົນງານ Scaling Inc ອັດຕະລັກອົງກອນ ໂດຍ Yanming Chen ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເຫຼັກກຣາຟິກ· 2023
Scaling Inc ອັດຕະລັກອົງກອນ
ໂດຍ Yanming Chen
ລູກຄ້າ: Scaling Inc
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #143781ການອອກແບບ
ກ່ຽວກັບ Scaling Inc ອັດຕະລັກອົງກອນ
Scaling Inc ແມ່ນອັດຕະລັກອົງກອນທີ່ອອກແບບໃຫ້ກັບບໍລິສັດສື່ມວນຊົນ. ໂລໂກ້ແມ່ນໂຄງຂ່າຍຕາຫນ່າງດຽວທີ່ປະກອບຂຶ້ນຈາກຮູບຮ່າງຫົກແຈ (hexagon) ຫ້າອັນ. ຮູບຫົກແຈກາງແມ່ນຕົວແທນຂອງບໍລິສັດ ແລະ ຖືກເນັ້ນໃຫ້ໂດດເດັ່ນຢູ່ພາຍໃນໂຄງຂ່າຍ. ຮູບຫົກແຈທີ່ບໍ່ສະຫມ່ຳສະເຫມີເຫຼົ່ານີ້ເຮັດໃຫ້ເຄື່ອງຫມາຍມີລັກສະນະຄ້າຍເຟືອງເກຍ ແລະ ຮັງເຜິ້ງ. ອັດຕະລັກນີ້ຖືກນຳໃຊ້ກັບຊຸດເຄື່ອງຂຽນ, ໂປສເຕີ້, ວອນເປເປີ ແລະ ຖົງ ສຳລັບແຄມເປນທັງອອນລາຍ ແລະ ອອບລາຍ. ສີສັນສົດໃສ ແລະ ຮູບແບບເລຂາຄະນິດທີ່ຮຽບງ່າຍໄດ້ຖືກຄັດເລືອກຫລັງຈາກການສຳພາດກຸ່ມສຸມ ແລະ ການສຳຫລວດຂະຫນາດໃຫຍ່. ການອອກແບບນີ້ສະແດງອອກເຖິງປະສິດທິພາບ, ຄວາມສາມາດປັບຕົວ ແລະ ການເຕີບໂຕ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Scaling Inc ອັດຕະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Scaling Inc ອັດຕະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Scaling Inc ອັດຕະລັກອົງກອນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
- ແທັກ
- Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
- ເຕັກໂນໂລຊີການຜະລິດ
- Photoshop, Illustration, and Digital Design
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
- ການຄົ້ນຄວ້າ
- The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
- ແຮງບັນດານໃຈ
- The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
- ໄລຍະເວລາໂຄງການ
- The project starts on June 1st, 2022, in the United States of America
- ຂັ້ນຕອນການດຳເນີນງານ
- In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
- ເຄຣດິດຮູບພາບ
- Yanming Chen
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
