Tgl Tgl ຕົວຕົນຂອງຍີ່ຫໍ້ by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2023
Tgl Tgl ຕົວຕົນຂອງຍີ່ຫໍ້
by Wei Sun
Client: DOTONE Brand Design
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #143895The Design
About Tgl Tgl ຕົວຕົນຂອງຍີ່ຫໍ້
TGL ເປັນເວທີການຄົ້ນຄວ້າ ແລະການສຶກສາສໍາລັບເດັກນ້ອຍ. ມັນຮັບຮອງເອົາການສື່ສານທີ່ມີປະສິດທິພາບແລະວິທີການສອນທີ່ຫນ້າສົນໃຈ. ໂລໂກ້ໃຊ້ hummingbird ເປັນຜູ້ໃຫ້ບໍລິການຂອງຄວາມຊົງຈໍາຂອງຍີ່ຫໍ້. ມັນໃຊ້ສັນຍາລັກສາຍຕາທີ່ງ່າຍດາຍແລະບໍລິສຸດເພື່ອສ້າງຮູບພາບຍີ່ຫໍ້ທີ່ອຸດົມສົມບູນແລະຫນ້າສົນໃຈ, ໃນຂະນະທີ່ສ້າງ IP ຍີ່ຫໍ້ທີ່ແຕກຕ່າງ, ເຊິ່ງເຮັດໃຫ້ຍີ່ຫໍ້ມີຄຸນລັກສະນະຂອງມະນຸດ, ຊ່ວຍໃຫ້ມີການພົວພັນກັບເດັກນ້ອຍຫຼາຍຂຶ້ນແລະສ້າງຄວາມສໍາພັນທາງອາລົມ. ການນໍາໃຊ້ໂດຍລວມຂອງພາສາສາຍຕາສີທີ່ອຸດົມສົມບູນສະແດງໃຫ້ເຫັນສຽງທີ່ມີຊີວິດຊີວາ, ຊາວຫນຸ່ມແລະເປັນມິດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Tgl Tgl ຕົວຕົນຂອງຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Tgl Tgl ຕົວຕົນຂອງຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Tgl Tgl ຕົວຕົນຂອງຍີ່ຫໍ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
- Dimensions & Packaging
- The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm. - Tags
- Brand Design, Logo Design, Brand Identity, Education, IP Design
- Production Technology
- The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
- Design Challenge
- How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
- Research
- Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
- Inspiration
- The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
- Project Duration
- The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
- Operation Flow
- The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand. - Patents
- All copyrights DOTONE Brand Design,2021
- Image Credits
- Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021
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