Aifanfan IM ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນບໍລິການລູກຄ້າ by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບເທັກໂນໂລຊີຂໍ້ມູນຂ່າວສານ Competition Category.
ເຫຼັກເທັກໂນໂລຊີຂໍ້ມູນຂ່າວສານ· 2023
Aifanfan IM ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນບໍລິການລູກຄ້າ
by Baidu Online Network Technology Beijing
Client: Baidu Online Network Technology. Beijing
A' Design Award ລະດັບເຫຼັກ Winner in ເທັກໂນໂລຊີຂໍ້ມູນຂ່າວສານ Category
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- Verified Award Winner
- Verify Award Status for #144072
The Design
About Aifanfan IM ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນບໍລິການລູກຄ້າ
ຂໍ້ຄວາມປື້ມ: Aifanfan IM ແມ່ນແອັບພລິເຄຊັນບໍລິການລູກຄ້າອັດສະລິຍະສຳລັບການສະໜັບສະໜູນຫຼັງການຂາຍທາງອອນລາຍ. ແອັບພລິເຄຊັນນີ້ໃຫ້ການຊ່ວຍເຫຼືອດ້ານການປ້ອນຂໍ້ມູນ, ການປັບປຸງຂະບວນການໃຫ້ດີຂຶ້ນ, ແລະ ຜູ້ຊ່ວຍ AI ເພື່ອຫຼຸດຜ່ອນຄວາມຊັບຊ້ອນຂອງການສື່ສານສອງທາງລະຫວ່າງເຈົ້າໜ້າທີ່ບໍລິການ ແລະ ຜູ້ບໍລິໂພກ. ການປ້ອນຂໍ້ມູນຫຼາຍຮູບແບບ, ລວມທັງກ້ອງຖ່າຍຮູບ ແລະ ສຽງເວົ້າ, ສາມາດຮັບຮູ້ພາສາຕ່າງປະເທດ ແລະ ພາສາຖິ່ນເພື່ອຫຼຸດຂອບເຂດຄວາມຫຍຸ້ງຍາກໃນການປ້ອນຂໍ້ມູນ. ຜູ້ຊ່ວຍ AI ວິເຄາະປັດໃຈທາງດ້ານອາລົມໃນຂໍ້ຄວາມການສົນທະນາແບບຮ່ວມເວລາ ແລະ ແນະນຳເນື້ອຫາການຕອບກັບແບບໄວ. ໄດ້ນຳໃຊ້ເຕັກໂນໂລຊີການຮັບຮູ້ສຽງເວົ້າ, ການຮັບຮູ້ຮູບພາບ, ແລະ ການປະມວນຜົນພາສາທຳມະຊາດ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Aifanfan IM ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນບໍລິການລູກຄ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Aifanfan IM ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນບໍລິການລູກຄ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Aifanfan IM ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນບໍລິການລູກຄ້າ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A smart customer service system with a series of optimization tools for customer service and consumers, such as input assistance, process optimization, and AI assistant, aiming to simplify the two-way communication process of both ends, provides more reliable security and protection, and supports multi-device and multi-scenario input switching, making the communication process easier and more convenient.
- Tags
- Customer service system, Program, Online customer service, After-sales service, AI technology
- Production Technology
- It uses the leading AI technologies of Baidu, such as speech recognition, image recognition, and natural language processing.
- Design Challenge
- The challenge in this project research is to optimize the two-end process. In the design process, it is necessary to balance the two-way needs of customer service and users, so that the process optimization of one end does not impose burden on the other. Therefore, the application is developed based on the pain points of users and customer service through various investigation methods.
- Research
- The application is developed through conducting questionnaire survey by the design team based on a multi software customer service system, collecting objective problems with the current intelligent customer service system, and analyzing user sentiment, usage scenarios and current design trends.
- Inspiration
- As online service platforms develop, the growth of online customer service has been achieved. However, due to the digitalization, many users who are not familiar with smart devices face problems in online communication, making it hard to obtain good after sales service. The complex flow of data and information and text descriptions cause problems to customer service. The application aims to meet the needs of both ends, lower the threshold, and improve service efficiency and user satisfaction.
- Project Duration
- The project was designed and developed in Beijing in April 2021 and went live in China in October 2021
- Operation Flow
- Multi modal input methods, including camera and voice input, can recognize foreign languages and dialects to lower the input threshold. Users can search for corresponding keywords or key words through communication aids to better understand the meaning of sentences while talking. The equipped AI assistant can analyze the emotional factors in the dialogue text in real time, generate response statements, and recommend quick response content to users.
- Team Members
- Yuan Lu
Fengyang Wang
Yujie Shi
Yi Liao
Nuo Xu
Liying Li
Li Liu
Xue Luan
Tian Xie
Lu Gan
Yanyan Wei
Jingjing Luo
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