Bioo ໂຄມໄຟຊີວະພາບ by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບຄຳ in ການອອກແບບຮູບເງົາ, ວິດີໂອ ແລະ ແອນິເມຊັ່ນ Competition Category.
ຄຳຮູບເງົາ· 2023
Bioo ໂຄມໄຟຊີວະພາບ
Client: Kutuko Studio S.L.
A' Design Award ລະດັບຄຳ Winner in ຮູບເງົາ Category
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The Design
About Bioo ໂຄມໄຟຊີວະພາບ
Bioo, ສະຫຼັບຊີວະພາບ. ໂຄມໄຟທີ່ເປີດໃຊ້ໂດຍການສໍາຜັດກັບພືດທີ່ຕັ້ງຢູ່ເທິງຫມໍ້ backlit ທີ່ສ້າງຂຶ້ນຈາກວັດສະດຸທີ່ມີຄວາມຍືນຍົງເຊັ່ນເຊລາມິກແລະໂຄກ. ນີ້ແມ່ນ Bioo lux, ເຄື່ອງປະດັບທີ່ໃຫ້ໂອກາດໃນການສ້າງສິລະປະການເບິ່ງເຫັນແລະຄວາມຄິດສ້າງສັນທີ່ມີຜົນກະທົບສູງເພື່ອໃຫ້ກົງກັບນະວັດຕະກໍາແລະເຕັກໂນໂລຢີຂອງການເປີດຕົວໃຫມ່ນີ້. ໃນຕອນເລີ່ມຕົ້ນ, ຈຸດປະສົງແມ່ນຈະແຈ້ງ, ເພື່ອສ້າງວິດີໂອທີ່ຫນ້າປະທັບໃຈ, ສະຫງ່າງາມແລະຄວາມງາມ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Bioo ໂຄມໄຟຊີວະພາບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Bioo ໂຄມໄຟຊີວະພາບ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Bioo ໂຄມໄຟຊີວະພາບ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
- Dimensions & Packaging
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Tags
- 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
- Production Technology
- To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
- Design Challenge
- The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
- Research
- The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
- Inspiration
- We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
- Project Duration
- The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
- Operation Flow
- The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Patents
- Kutuko Studio S.L.
- Team Members
- - Creative Director:
Carlos Cabrera
Ibón Vergara
- 3D Artist:
Mario Fides
Javier García
- 2D Artist:
Víctor Angulo
-SFX:
Rodrigo Marchán - Image Credits
- Boutique Visual Kutuko Studio, Bioolux, 2021
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