Custom Hoodies ໂລໂກ້ by Marko Maciev is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2023
Custom Hoodies ໂລໂກ້
by Marko Maciev
Client: UMA Network Ltd
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #145151The Design
About Custom Hoodies ໂລໂກ້
Custom Hoodies ແມ່ນປະຕູເວັບໄຊຕ໌ຂອງ Desktop to Garment ບ່ອນທີ່ຮູບພາບຖືກນໍາໃຊ້ກັບ hoodies ແລະພິມ. ໂລໂກ້ແມ່ນການສ້າງສະໄຕລ໌ຂອງສາຍເຊືອກໃສ່ເສື້ອກັນໜາວທີ່ເຮັດເປັນຮູບແຕ້ມແບບສະແຕນຊິລ-ກາຟຟີທີເປັນມິດກັບສັນຍາລັກວິລະບູລຸດຜູ້ຂີ່ເຮດແດງຕົວນ້ອຍ, ຖ້ານາງເປັນໜຶ່ງໃນທຸກມື້ນີ້, ບິນໄປມາຊອກຫາໝາໝາປ່າໂຕໃຫຍ່. ມັນແມ່ນຄວາມພະຍາຍາມທີ່ຈະປ່ອຍຄວາມຮູ້ສຶກທີ່ກະບົດແລະພະລັງງານທີ່ຫນ້າຕື່ນເຕັ້ນຂອງຍີ່ຫໍ້ແຟຊັ່ນຕາມຖະຫນົນ, ເຮັດຫນ້າທີ່ເປັນຍີ່ຫໍ້ຍ່ອຍຢູ່ເທິງສຸດທີ່ຜູ້ໃຊ້ເວັບສາມາດສ້າງເລື່ອງຂອງຕົນເອງໄດ້.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Custom Hoodies ໂລໂກ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Custom Hoodies ໂລໂກ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Custom Hoodies ໂລໂກ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
- Tags
- Logos, Symbols, Corporate Identity, Logotypes
- Design Challenge
- In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
- Research
- The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
- Inspiration
- Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
- Project Duration
- 2 weeks, Hong Kong SAR
- Operation Flow
- The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
- Patents
- UMA Network Limited
- Image Credits
- UMA Network Limited
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