Digital Human ແພລດຟອມຖ່າຍທອດສົດ by Baidu Online Network Technology Beijing

Digital Human ແພລດຟອມຖ່າຍທອດສົດ by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບເທັກໂນໂລຊີມືຖື, ແອັບພລິເຄຊັ່ນ ແລະ ຊອບແວ Competition Category.

ເງິນມືຖື· 2023

Digital Human ແພລດຟອມຖ່າຍທອດສົດ

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award ລະດັບເງິນ Winner in ມືຖື Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human ແພລດຟອມຖ່າຍທອດສົດ

Digital Human ແມ່ນແພລດຟອມຖ່າຍທອດສົດທີ່ສ້າງຂຶ້ນບົນເຕັກໂນໂລຊີປັນຍາປະດິດ. ແພລດຟອມນີ້ຮອງຮັບການຜະລິດມະນຸດດິຈິຕອນ, ການສ້າງຫ້ອງຖ່າຍທອດສົດ ແລະ ການໂຕ້ຕອບລະຫວ່າງມະນຸດກັບຄອມພິວເຕີ. ຜູ້ດຳເນີນລາຍການ AI ສາມາດຖ່າຍທອດສົດຢ່າງຕໍ່ເນື່ອງຕະຫຼອດຊາວສີ່ຊົ່ວໂມງຕໍ່ມື້, ເຊິ່ງລົບລ້າງຄວາມຈຳເປັນຂອງພະນັກງານປະຈຳສະຖານທີ່ ແລະ ສະຕູດິໂອຕົວຈິງ. ຮູບພາບຂອງຜູ້ດຳເນີນລາຍການແຕ່ລະຄົນສາມາດປັບແຕ່ງໃຫ້ສອດຄ່ອງກັບເອກະລັກຂອງແບຣນ. ສາກສະເໜີສະເໝືອນຈິງທີ່ຫຼາກຫຼາຍຊ່ວຍຫຼຸດຕົ້ນທຶນການກໍ່ສ້າງ ແລະ ນຳສະເໜີຄຸນລັກສະນະຂອງຜະລິດຕະພັນ ແລະ ແນວຄິດຂອງແບຣນ. ເປົ້າໝາຍແມ່ນເພື່ອຫຼຸດຕົ້ນທຶນ ແລະ ຄວາມຫຍຸ້ງຍາກຂອງການຖ່າຍທອດສົດ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Digital Human ແພລດຟອມຖ່າຍທອດສົດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Digital Human ແພລດຟອມຖ່າຍທອດສົດ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Digital Human ແພລດຟອມຖ່າຍທອດສົດ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.