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Wonderland Fruit ภาพປະກອບບັນຈຸພັນ by Chia-Liang Lin

Wonderland Fruit ภาพປະກອບບັນຈຸພັນ by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ທອງສຳລິດກຣາຟິກ· 2023

Wonderland Fruit ภาพປະກອບບັນຈຸພັນ

by Chia-Liang Lin

Client: Huzhou University

A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category

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Verified Award Winner

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Colors

The Design

About Wonderland Fruit ภาพປະກອບບັນຈຸພັນ

Wonderland Fruit ເປັນຊຸດຂອງພາບປະກອບບັນຈຸພັນທີ່ສ້າງຂຶ້ນສຳລັບຜະລິດຕະພັນຫມາກໄມ້. ພາບປະກອບເຫຼົ່ານີ້ນຳໃຊ້ອົງປະກອບສິລະປະຈີນແບບດັ້ງເດີມ ເຊັ່ນ: ຫໍຄອຍ, ນົກກະເລນ ແລະ ເມກມົງຄົນ, ເພື່ອສະທ້ອນເຖິງບັນຍາກາດຂອງດິນແດນມະຫັດສະຈັນ. ໂຕນສີສັນຖືກເລືອກຕາມສີຂອງຫມາກໄມ້ແຕ່ລະຊະນິດ ເພື່ອໃຫ້ພາບປະກອບ ແລະ ຜະລິດຕະພັນມີຄວາມສອດຄ່ອງກັນທັງໃນດ້ານພາບພົດ ແລະ ຮູບແບບ. ສີອ່ອນນຸ້ມຖືກນຳໃຊ້ເພື່ອເຊື່ອມໂຍງລະຫວ່າງຮູບແບບພາບພົດແບບດັ້ງເດີມ ແລະ ແບບຮ່ວມສະໄໝ. ຊຸດຜົນງານນີ້ຖືກສ້າງຂຶ້ນໂດຍໃຊ້ໂປຣແກຣມ Adobe Photoshop ແລະ Illustrator, ໂດຍແຕ່ລະແຜ່ນມີຂະໜາດ 297 x 420 ມິນລີແມັດ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Wonderland Fruit ภาพປະກອບບັນຈຸພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Wonderland Fruit ภาพປະກອບບັນຈຸພັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Wonderland Fruit ภาพປະກອບບັນຈຸພັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging
Width: 297mm x Height: 420mm x Weight: 200gm
Tags
Wonderland, Fruit, Wonderland Friut
Production Technology
Adobe Photoshop and Illustrator
Design Challenge
The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research
Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration
The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration
This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow
This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Patents
Copyright©2022 CHIA-LIANG LIN. All rights reserved.
Image Credits
Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU

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