KK-Park ລະບົບປ້າຍສັນຍາລັກ by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2023
KK-Park ລະບົບປ້າຍສັນຍາລັກ
by Yi Zhang
Client: Value Design and Consulting (Shenzhen) Co., Ltd.
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #147431The Design
About KK-Park ລະບົບປ້າຍສັນຍາລັກ
KK-Park ແມ່ນລະບົບປ້າຍສັນຍາລັກສຳລັບເຂດວັດທະນະທຳ ແລະ ການພັກຜ່ອນຢ່ອນໃຈໃນເມືອງ Yancheng ປະເທດຈີນ. ສະຖານທີ່ດັ່ງກ່າວ ເຊິ່ງເຄີຍເປັນສະໜາມຫຼິ້ນມາກ່ອນ ໄດ້ຖືກປັບປຸງໃໝ່ໃຫ້ເປັນສະຖານທີ່ແລກປ່ຽນວັດທະນະທຳລະຫວ່າງປະເທດຈີນ ແລະ ເກົາຫຼີໃຕ້. ການອອກແບບໄດ້ຕີຄວາມໝາຍໃໝ່ຂອງອົງປະກອບເກົາຫຼີ ລວມທັງໂບຜ້າຂອງຊຸດແຕ່ງກາຍພື້ນເມືອງເກົາຫຼີ, ໂຄງສີພື້ນເມືອງທີ່ຮູ້ຈັກກັນໃນຊື່ Obangsaek ແລະ ເສັ້ນຂີດຂອງຕົວອັກສອນເກົາຫຼີ. ປ້າຍຕ່າງໆຈັດວາງຕາມແນວວົງລູບຄ້າຍສາຍແອວຂອງສະຖານທີ່. ປ້າຍນຳທາງສູງຕັ້ງຢູ່ໃກ້ແຕ່ລະທາງເຂົ້າເພື່ອນຳພານັກທ່ອງທ່ຽວ. ແຜ່ນປ້າຍຜະລິດຈາກສະແຕນເລດດັດໂຄ້ງ ທີ່ຖືກຜະລິດສຳເລັດຮູບລ່ວງໜ້າ ແລະ ຕິດຕັ້ງຢູ່ໜ້າງານ.
The Recognition
About the A' Design Award ລະດັບເງິນ
KK-Park ລະບົບປ້າຍສັນຍາລັກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. KK-Park ລະບົບປ້າຍສັນຍາລັກ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. KK-Park ລະບົບປ້າຍສັນຍາລັກ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
- Dimensions & Packaging
- 2200mm x 500mm x 665mm/5mm thick stainless steel bending
- Tags
- Signage, Commercial Street, public space, redevelopment, Culture
- Production Technology
- The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
- Design Challenge
- The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
- Research
- The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
- Inspiration
- Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges. - Project Duration
- Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China - Operation Flow
- Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
- Team Members
- Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer) - Image Credits
- Updesign
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