Old Town of Lijiang ຊຸດພາບແຕ້ມປະກອບ by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2023
Old Town of Lijiang ຊຸດພາບແຕ້ມປະກອບ
by Ju Jijing
Client: Northeastern University of China
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
- 33,740
- Verified Award Winner
- Verify Award Status for #148128
The Design
About Old Town of Lijiang ຊຸດພາບແຕ້ມປະກອບ
ເມືອງເກົ່າລີ້ຈຽງ ແມ່ນຊຸດພາບແຕ້ມປະກອບທີ່ສ້າງຂຶ້ນເພື່ອນຳສະເໜີ ແລະ ປົກປັກຮັກສາວັດທະນະທຳຂອງເມືອງບູຮານແຫ່ງໜຶ່ງໃນປະເທດຈີນ. ພາບແຕ້ມເຫຼົ່ານີ້ສະແດງໃຫ້ເຫັນອົງປະກອບຂອງມໍລະດົກທາງວັດທະນະທຳ, ພາບບັນຍາກາດທ້ອງຖິ່ນ ແລະ ສີສັນທີ່ຊ້ອນກັນເປັນຊັ້ນໃນຮູບແບບສະໄຕລ໌ແຫ່ງຊາດ. ແຕ່ລະພາບຖືກແຕ້ມດ້ວຍໂປຣແກຣມອອກແບບເວັກເຕີ ຂະໜາດ 800 x 800 ມິນລີແມັດ ແລະ ຜະລິດຄືນດ້ວຍເຕັກໂນໂລຊີການພິມຄຸນນະພາບສູງ. ຊຸດພາບນີ້ຖ່າຍທອດມໍລະດົກທາງທຳມະຊາດ ແລະ ມະນຸດຂອງລີ້ຈຽງ ຜ່ານພາສາທາງສາຍຕາທີ່ເໝາະສົມກັບລົດນິຍົມສະໄໝໃໝ່. ຈຸດປະສົງແມ່ນເພື່ອຍົກສູງຄວາມຮັບຮູ້ຂອງສາທາລະນະຊົນຕໍ່ວັດທະນະທຳໝູ່ບ້ານດັ້ງເດີມ ແລະ ການປົກປັກຮັກສາມັນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Old Town of Lijiang ຊຸດພາບແຕ້ມປະກອບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Old Town of Lijiang ຊຸດພາບແຕ້ມປະກອບ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Old Town of Lijiang ຊຸດພາບແຕ້ມປະກອບ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
- Dimensions & Packaging
- Illustration:800mm(H)x800mm(W),150dpi, RGB.
- Tags
- Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
- Inspiration
- Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
- Project Duration
- The project started in September 2022 and finished in January 2023 in China
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
- Team Members
- Designer:Ju Jijing，Art Director: Huo Kai
- Image Credits
- Ju Jijing, 2022
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