Oil Street Art Space อัตลักษณ์ทางสายตา by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2023
Oil Street Art Space อัตลักษณ์ทางสายตา
by Kimhung Choi and Thomas Siu
Client: Kimhung Design
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #148151The Design
About Oil Street Art Space อัตลักษณ์ทางสายตา
Oi ແມ່ນອັດຕະລັກອັນທາງສາຍຕາຂອງ Oil Street Art Space, ເປັນສະຖານທີ່ພັກຜ່ອນ ແລະ ວັດທະນະທຳສາທາລະນະໃນຮ່ອງກົງ. ພື້ນທີ່ດັ່ງກ່າວເຄີຍເປັນສະໂມສອນເກົ່າຂອງຊົມຣົມເຮືອຢັອດ ແລະ ປະກອບດ້ວຍອາຄານອິດແດງປະຫວັດສາດຊັ້ນ 2 ທີ່ມີຫຼັງຄາກະເບື້ອງ ພ້ອມພື້ນທີ່ກາງແຈ້ງກວ່າ 3,000 ຕາແມັດ. ຊື່ "Oi" ໄດ້ປ່ຽນຕົວອັກສອນ L ໃຫ້ເປັນເຄື່ອງໝາຍອັດສະເຈີຍ (!) ເພື່ອດຶງດູດຄວາມສົນໃຈ ແລະ ຊີ້ບອກທີ່ຕັ້ງ. ຮູບຊົງຂອງໂລໂກ້ສະແດງເຖິງການເອີ້ນສຽງດັງ. ສີຂຽວແມ່ນສີປະຈຳອັດຕະລັກ ເຊິ່ງສື່ເຖິງໂອເອຊິດແຫ່ງສິລະປະທ່າມກາງຕົວເມືອງ. ອັດຕະລັກນີ້ຖືກນຳໃຊ້ກັບກຣາຟິກສະພາບແວດລ້ອມ ແລະ ສິ່ງພິມຕ່າງໆ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Oil Street Art Space อัตลักษณ์ทางสายตา ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Oil Street Art Space อัตลักษณ์ทางสายตา ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Oil Street Art Space อัตลักษณ์ทางสายตา ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Dimensions & Packaging
- Various dimensions according to the visual identity application from buntings to pinned badges
- Tags
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- Production Technology
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Research
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Inspiration
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- Project Duration
- May 2022, The Hong Kong SAR
- Operation Flow
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
- Team Members
- Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu
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