Modulabs ໜ້າທີ່ຫຼັກ: ລະບົບອັດຕະລັກອົງກອນສາຍຕາ by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2023
Modulabs ໜ້າທີ່ຫຼັກ: ລະບົບອັດຕະລັກອົງກອນສາຍຕາ
by Wonseon Yu and Yoonhee Jeong
Client: Modulabs
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #148300The Design
About Modulabs ໜ້າທີ່ຫຼັກ: ລະບົບອັດຕະລັກອົງກອນສາຍຕາ
ຂໍ້ຄວາມປື້ມ: Modulabs ແມ່ນລະບົບອັດຕະລັກອົງກອນສາຍຕາທີ່ຖືກສ້າງຂຶ້ນສຳລັບຊຸມຊົນນັກຄົ້ນຄວ້າ. ລະບົບອັດຕະລັກນີ້ຖືກສ້າງຂຶ້ນດ້ວຍຕົວອັກສອນແບບປ່ຽນແປງໄດ້ (variable typeface) ສະເພາະ. ຕົວອັກສອນນີ້ມີແກນການຂະຫຍາຍໜຶ່ງແກນ ທີ່ມີ 300 ຂັ້ນຕອນ, ເຊິ່ງເຮັດໃຫ້ສາມາດສ້າງຮູບຊົງຕົວອັກສອນທີ່ແຕກຕ່າງກັນໄດ້ຫຼາກຫຼາຍ. ແຕ່ລະຕົວອັກສອນຖືກອອກແບບຢ່າງລະມັດລະວັງ ແທນທີ່ຈະສ້າງຂຶ້ນຈາກຮູບຊົງເລຂາຄະນິດ, ເຮັດໃຫ້ມີລັກສະນະຄວາມເປັນມະນຸດ. ຕົວອັກສອນທີ່ມີລັກສະນະບໍ່ສະໝ່ຳສະເໝີເລັກນ້ອຍນີ້ ສະທ້ອນເຖິງການເຄື່ອນໄຫວ ແລະ ການສຳຫຼວດ ແທນທີ່ຈະເປັນຜົນລັບທີ່ສົມບູນແບບ. ສະມາຊິກສາມາດນຳໃຊ້ຕົວອັກສອນນີ້ໃຫ້ເໝາະສົມກັບອັດຕະລັກ, ແລະ ເຄື່ອງມືພາຍໃນຊ່ວຍໃຫ້ພວກເຂົາສ້າງຊື່ຕ່າງໆໄດ້ຢ່າງງ່າຍດາຍ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Modulabs ໜ້າທີ່ຫຼັກ: ລະບົບອັດຕະລັກອົງກອນສາຍຕາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Modulabs ໜ້າທີ່ຫຼັກ: ລະບົບອັດຕະລັກອົງກອນສາຍຕາ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Modulabs ໜ້າທີ່ຫຼັກ: ລະບົບອັດຕະລັກອົງກອນສາຍຕາ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
- Tags
- Identity, Typeface, System
- Production Technology
- The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.
We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure. - Design Challenge
- Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
- Research
- We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
- Inspiration
- Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
- Project Duration
- The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
- Operation Flow
- Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
- Patents
- trademarks: Modulabs (2023)
- Team Members
- Creative Director: Wonseon Yu
Designer: Yoonhee Jeong
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