Waaron Kuu's ການອອກແບບຍີ່ຫໍ້ by Shawn Goh Chin Siang is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2023
Waaron Kuu's ການອອກແບບຍີ່ຫໍ້
Client: Hai Soon Leong Sdn.Bhd
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #149135The Design
About Waaron Kuu's ການອອກແບບຍີ່ຫໍ້
Waaron Kuu ເປັນຮ້ານອາຫານທີ່ສະແດງເຖິງ 6 ວັດທະນະທໍາຊົນເຜົ່າທີ່ສໍາຄັນຂອງມາເລເຊຍ. ເພື່ອຊີ້ໃຫ້ເຫັນຄວາມງາມໂດຍລວມຂອງຍີ່ຫໍ້, ທີມງານໄດ້ນໍາໃຊ້ສີມ່ວງເລິກເພື່ອເນັ້ນຫນັກໃສ່ລັກສະນະວັດທະນະທໍາແຕ່ລະຄົນແລະເພີ່ມເຄື່ອງຫຼີ້ນພື້ນເມືອງແລະເຄື່ອງດົນຕີ. ພວກເຂົາເຈົ້າຍັງໄດ້ນໍາໃຊ້ອົງປະກອບທ້ອງຖິ່ນຕ່າງໆເພື່ອຕົບແຕ່ງຮູບແຕ້ມ, ວາງໄວ້ໃນແຈຕ່າງໆຂອງຮ້ານອາຫານແລະໃນໂຖປັດສະວະແລະການຫຸ້ມຫໍ່. ການອອກແບບບໍ່ພຽງແຕ່ສະແດງໃຫ້ເຫັນເຖິງ 6 ວັດທະນະທໍາຊົນເຜົ່າທີ່ສໍາຄັນຂອງມາເລເຊຍເທົ່ານັ້ນ, ແຕ່ຍັງສ້າງຮູບພາບຍີ່ຫໍ້ທີ່ເປັນເອກະລັກສໍາລັບຮ້ານອາຫານ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Waaron Kuu's ການອອກແບບຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Waaron Kuu's ການອອກແບບຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Waaron Kuu's ການອອກແບບຍີ່ຫໍ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
- Dimensions & Packaging
- Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm - Tags
- Malaysia, Malaysia Food, Branding Design
- Production Technology
- In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
- Design Challenge
- When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
- Research
- A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
- Inspiration
- There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
- Project Duration
- The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
- Operation Flow
- The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
- Patents
- waaron kuns, 2023
- Image Credits
- All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.
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