Serel Magic ອ່າງລ້າງໜ້າຕັ້ງເທິງເຄົາເຕີ by Serel Design Team

Serel Magic ອ່າງລ້າງໜ້າຕັ້ງເທິງເຄົາເຕີ by Serel Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບເຟີນິເຈີຫ້ອງນ້ຳ ແລະ ສຸຂະພັນ Competition Category.

ເຫຼັກສຸຂະພັນ· 2023

Serel Magic ອ່າງລ້າງໜ້າຕັ້ງເທິງເຄົາເຕີ

by Serel Design Team

Client: Serel Sanitary Factory

A' Design Award ລະດັບເຫຼັກ Winner in ສຸຂະພັນ Category

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The Design

About Serel Magic ອ່າງລ້າງໜ້າຕັ້ງເທິງເຄົາເຕີ

ແซれล ເມຈິກ ແມ່ນອ່າງລ້າງໜ້າຕັ້ງເທິງເຄົາເຕີທີ່ມີຮູບຊົງອ່າງແບບອົງຄະທຳມະຊາດ. ອ່າງລ້າງໜ້ານີ້ຜະລິດຈາກເຊรามิกไฟเคลย์ (fire clay ceramic) ໂດຍໃຊ້ວິທີການຫລໍ່. ໂຄງສ້າງສອງອັນທີ່ຢູ່ໃຕ້ອ່າງ, ອັນໜຶ່ງຢູ່ທາງຂວາ ແລະ ອີກອັນໜຶ່ງຢູ່ທາງຊ້າຍ, ເຮັດໜ້າທີ່ຮອງຮັບໂຄງສ້າງທັງໝົດ ແລະ ເຮັດໜ້າທີ່ເປັນຂາຕັ້ງ. ນ້ຳເສຍຈະໄຫລຜ່ານໂຄງສ້າງທາງຊ້າຍ ແລະ ອອກຈາກອ່າງຜ່ານທໍ່ໄຊຟອນທີ່ຖືກອອກແບບໃຫ້ເຊື່ອງໄວ້ ໂດຍສະເພາະສຳລັບອ່າງລ້າງໜ້ານີ້. ດັ່ງນັ້ນ, ຮູລະບາຍນ້ຳຈຶ່ງບໍ່ສາມາດເບິ່ງເຫັນໄດ້, ເຊິ່ງໃຫ້ຄວາມຮູ້ສຶກໃໝ່ຕໍ່ກັບການໄຫລຂອງນ້ຳ. ພື້ນຜິວທີ່ລຽບງ່າຍ ພ້ອມດ້ວຍການເຄືອບນາໂນຕ້ານເຊື້ອແບັກທີເຣຍ ຊ່ວຍໃຫ້ທຳຄວາມສະອາດໄດ້ງ່າຍຂຶ້ນ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Serel Magic ອ່າງລ້າງໜ້າຕັ້ງເທິງເຄົາເຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Serel Magic ອ່າງລ້າງໜ້າຕັ້ງເທິງເຄົາເຕີ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Serel Magic ອ່າງລ້າງໜ້າຕັ້ງເທິງເຄົາເຕີ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
Dimensions & Packaging: Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging.
Tags: Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
Production Technology: Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
Design Challenge: Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
Research: Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
Inspiration: Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
Project Duration: Serel Magic Washbasin started in March 2022 in Manisa/Turkey
Operation Flow: Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
Team Members: Zafer DOĞAN
Ali YILDIZ
Selen USTA
Image Credits: All images prepared in computer graphics by in house cg technologies and team members.